Advertising

Topics » Articles » Advertising

• #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...Angela Natividad
  Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Word-of-Mouth
• What to Consider Before You Use Mobile Marketing in Emerging MarketsVasileios Tziokas
  Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.
  Ad Copy, Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Mobile Marketing, Smartphones
• How You Can Generate More Qualified Leads With Google AdWords and Call TrackingBrad Reynolds
  Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline ...
  Advertising, Customer Acquisition, Digital Marketing, Google, Keywords, Lead Generation, Lead Quality, SEO
• How Pairing Search and Social Boosts Campaign PerformanceAyaz Nanji
  Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.
  Advertising, Campaign Management, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, Social Media, Social Networking
• #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela Natividad
  This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Integrated Marketing, LinkedIn, Online Marketing, Pinterest, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter
• Five Ways to Take Advantage of Mobile Advertising During the World CupShawn Aguilar
  Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner.
  Advertising, Creativity, Customer Engagement, Digital Marketing, Product Marketing, Promotions, Sales, Sales and Advertising, Social Media, Twitter
• Facebook Users Engage With Brands Most on FridaysAyaz Nanji
  Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.
  Advertising, Customer Behavior, Digital Marketing, Engagement, Facebook, Research Summaries, Social Media, Social Networking
• Google Goes All in on Mobile Apps With AdWords UpdatesLarry Kim
  Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.
  Ad Copy, Advertising, Consumer Electronics, Digital Marketing, Google, High-Tech Marketing, Links, Mobile Marketing, Social Media
• #SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!Angela Natividad
  Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, SocialSkim, Twitter
• Do Americans Trust Advertisements?Ayaz Nanji
  Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov.
  Advertising, Customer Behavior, Research Summaries, Sales and Advertising, Survey Data
• #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!Angela Natividad
  Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Measurement, Public Relations, Retail Marketing, Social Media, Social Networking, Television, TV, Twitter
• #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!Angela Natividad
  It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Native Advertising Won't Boost Sales, Influencers WillSusan Frech
  Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness ...
  Advertising, Brand Ambassadors, Customer Engagement, Customer Evangelists, Digital Marketing, Marketing Strategy, Social Media, Social Networking
• Digital Advertising Benchmarks: Performance Metrics by FormatAyaz Nanji
  Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.
  Advertising, Benchmarking, Digital Marketing, Research Summaries, Sales and Advertising
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Your Five-Point Mobile Marketing ChecklistShawn Aguilar
  With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Promotions, Social Media, Videos, Vine
• Eight Secrets of Success With LinkedIn PPC AdsElaine Marquis
  If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can ...
  Advertising, B2B Marketing, Landing Pages, Lead Generation, LinkedIn, PPC Campaigns, Sales
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time MachineAngela Natividad
  Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter
• #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!Angela Natividad
  Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter