Brand Management

Topics » Articles » Brand Management

• Four Tips for Gutsy Branding: How to Make Your Business Stand OutLaura Wallace
  What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to ...
  Brand Management, Branding, Marketing Strategy
• The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter Beck
  Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Experience, Experiential Marketing, Word-of-Mouth
• Tasty Naming Lessons Delivered to You by Meal Kit CompaniesMark Skoultchi
  Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative ...
  Brand Management, Branding, Naming
• How Job Candidates Evaluate Potential EmployersAyaz Nanji
  Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.
  Brand Management, Career Management, Research Summaries
• How to Establish Thought Leadership on Emerging Social PlatformsLorel Wilhelm-Volpi
  Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help ...
  Brand Management, Branding, Social Media, Thought Leadership
• How to Launch a New Brand: Five Tips for an Unforgettable DebutStewart Hodgson
  Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
  Brand Management, Brand Positioning, Branding, Small Business, SMBs
• Three Paths for Surging Ahead of the CompetitionEllie Mirman
  Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
  Brand Management, Brand Positioning, Branding, Market Research, Marketing Strategy
• Brand Loyalty Programs: Satisfaction and Engagement TrendsAyaz Nanji
  Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
  Brand Loyalty, Brand Management, Customer Behavior, Customer Loyalty, Research Summaries
• The Companies With the Best (and Worst) Reputations With US ConsumersAyaz Nanji
  E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
  Brand Awareness, Brand Management, Reputation Management, Research Summaries
• 'Don't Chase the New, Innovate the Old': Four Lessons From NikeSoon Yu
  Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It ...
  Brand Management, Brand Positioning, Branding, Product Management, Product Marketing
• How B2B Marketers Are Embracing Brand as the Top Driver of GrowthJulia Doheny (Cupman)
  What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
  Brand Management, Branding, Customer Satisfaction, Marketing Strategy
• Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on SocialAyaz Nanji
  How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
  Brand Management, Research Summaries, Social Media, Social Networking
• What Leads to Bad Brand Experiences?Ayaz Nanji
  Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
  Brand Management, Customer Experience, Customer Relationships, Research Summaries
• Local Reviews: Which Platforms Do Consumers Post on Most?Ayaz Nanji
  Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
  Brand Management, Facebook, Google, Local Marketing, Research Summaries
• Which Fortune 500 Brands Excel at Marketing to Potential Employees?Ayaz Nanji
  Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?
  Brand Management, Career Management, Research Summaries
• Do Consumers Want Businesses to Take Political and Social Stands?Ayaz Nanji
  Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on ...
  Brand Management, Customer Behavior, Research Summaries, Social Media, Social Networking
• Top Influencer Marketing Trends of 2017 [Infographic]Laura Forer
  The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.
  B2C, Brand Ambassadors, Brand Management, Influencer Marketing, Marketing Strategy
• 101 Fascinating Facts About Domain Names [Infographic]Laura Forer
  Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways ...
  Brand Management, Branding, Naming, Websites
• Top Holiday Gifts for Clients [Infographic]Laura Forer
  What are the most popular corporate gifts to give? If you're with an agency or you've got clients, check out this infographic to see how your gifts stack up.
  Brand Management, Customer Relationships
• Three Takeaways for Marketers From the Repositioning of Brand Taylor SwiftKatie L. Fetting
  Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding