Digital Marketing

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• What Brands With Growing Websites Do DifferentlyAyaz Nanji
  Brand websites that have had increases in visits over the past three years are more focused on advertising, social media, and email traffic than are sites that have had declines ...
  Digital Marketing, Interactive Marketing, Research Summaries, Websites
• The Most Annoying Things Brands Do on Social MediaAyaz Nanji
  Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This WeekChristian Neri
  Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• The Future Belongs to the Multichannel MarketerBarry Feldman
  Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing.
  Advertising, Digital Marketing, Marketing Strategy, Print Collateral, Sales and Advertising, SMS, Social Media
• Triggered Email Benchmarks for E-Commerce BrandsAyaz Nanji
  Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
  Benchmarking, Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• Market Disruption: Your Brand Needs to Create a RuckusEmily Culclasure
  Why is market "disruption" causing such an uproar in the marketing world? And more importantly, how should brands be responding to it?
  Digital Marketing, Marketing Challenges, Marketing Strategy, Thought Leadership, Virtual Reality
• The 15 Best Job Markets for Digital MarketersAyaz Nanji
  San Francisco and Seattle are the cities in the United States with the strongest job markets for digital marketers, according to a recent report from MarketPro.
  Career Management, Digital Marketing, Interactive Marketing, Research Summaries
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three YearsBrandon Carter
  For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, ...
  Brand Loyalty, Brand Management, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Digital Marketing
• Paid vs. Organic Social Media: Which Is More Effective?Ayaz Nanji
  Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Email Open Rates on Mobile Devices by Industry, 2Q16Ayaz Nanji
  Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• The Dark Side of Marketing Content on FacebookMotti Nisani
  Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.
  Content, Content Marketing, Digital Marketing, Facebook, High-Tech Marketing, Social Media, YouTube
• The Most In-Demand Marketing SkillsAyaz Nanji
  Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent ...
  Career Management, Data, Digital Marketing, Management, Research Summaries
• #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This WeekChristian Neri
  This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Millennials, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• Marketing Proficiency: A Golf MetaphorLaura Patterson
  A successful golfer in a recent interview stressed the importance of being proficient with every club in his bag. Marketers, too, need to have proficiency with every "club" in their ...
  Career Management, Digital Marketing, Marketing Challenges, Marketing Strategy
• Three Marketing Automation Fails You're Committing TodayJustin Gray
  Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes?
  Digital Marketing, High-Tech Marketing, Management, Marketing Automation, Technology
• Travel Industry Digital Marketing Trends and BenchmarksAyaz Nanji
  Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon.
  Digital Marketing, Email, Interactive Marketing, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• Marketing to Millennials: Social Media, Privacy, and Email TrendsAyaz Nanji
  Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according ...
  Demographics, Digital Marketing, Email Marketing, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• The 20 Best Digital Gift Card ProgramsAyaz Nanji
  Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar.
  Digital Marketing, Research Summaries, Retail Marketing, Websites