Digital Marketing

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• Nine Ways to Cut the Fat From Your Performance Marketing ProgramsTracy Kemmer
  Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine ...
  Advertising, Customer Acquisition, Digital Marketing, E-Commerce, Marketing Strategy, Measurement, Metrics, ROI, Search Engine Marketing, Websites
• The Do's and Don'ts of Social Media Research [Infographic]Verónica Jarski
  Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help ...
  Data, Digital Marketing, Marketing Challenges, Marketing Strategy, Research, Social Listening, Social Media, Social Networking, Word-of-Mouth
• Today's Digital Marketing Funnel (and How to Optimize Your Conversions)Matt Banner
  Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.
  Digital Marketing, Lead Generation, Sales
• The Impact of Responsive Design on Email EngagementAyaz Nanji
  Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Four Reasons Marketers Should Be Excited About Machine LearningJoe Davis
  Machine learning is generating a lot of chatter lately, but what's it all about? Here's a look at why marketers should care about machine learning and the best places to ...
  Big Data, Customer Behavior, Customer Insight, Data, Digital Marketing
• Is Digital B2B Advertising Effective?Ayaz Nanji
  Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase.
  Advertising, B2B Marketing, Digital Marketing, Marketing Challenges, Research Summaries, Sales and Advertising, Survey Data
• Do Consumers Read Emails Sent by Businesses?Ayaz Nanji
  What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Survey Data
• Three Huge Mistakes You're Committing in Your Social ContentKatie Carlson
  Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.
  Brand Management, Content, Content Marketing, Customer Engagement, Digital Marketing, Social Listening, Social Media
• Google AdWords Benchmarks by IndustryAyaz Nanji
  Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's RoundupChristian Neri
  Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Google, Mobile Marketing, Pinterest, Search Engine Marketing, Small Business, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter
• Don't Wage War Against Ad Blockers Until You Know Who You're Really FightingSatish Polisetti
  You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.
  Advertising, Content, Content Marketing, Customer Behavior, Customer Insight, Digital Marketing, Publishing, Sales and Advertising
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• How Internet Usage and Smartphone Ownership Vary by CountryAyaz Nanji
  Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Digital Tools Recommended Most by SMB Owners [Infographic]Ayaz Nanji
  Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Empower Your Indirect-Sales MarketersDan Hawtof
  You want your network of resellers, distributors, and channel partners to promote your products and services, but everyone's swamped with info from your competitors and focused on their own agendas. ...
  Brand Ambassadors, Channel Marketing, Customer Engagement, Digital Marketing, Sales, Technology
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• How to Benchmark Your Marketing Performance Against Your Competition'sAnna Kayfitz
  Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  Benchmarking, Data, Digital Marketing, Market Research, Marketing Analytics, Marketing Strategy, Social Listening, Websites
• Four Ways Marketers and Creatives Can Collaborate BetterMatt Cooper
  Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts.
  Campaign Management, Collaboration, Creativity, Digital Marketing, Marketing Challenges, Product Management, Project Management
• The Two Most Powerful Fraud-Fighting Weapons Marketers Can UseJacob Ross
  Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help.
  Advertising, Digital Marketing, High-Tech Marketing, Management, Marketing Tips