Digital Marketing

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• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• What Marketers Need to Know About Going GlobalTim Killenberg
  Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming ...
  Customer Engagement, Digital Marketing, International Marketing, Marketing Strategy, Thought Leadership, Websites
• The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)Charlie Stewart
  The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Digital Marketing, Lead Generation, Online Marketing, Sales, Search Engine Marketing, SEO, Websites
• How People Use Facebook and Instagram in Different WaysAyaz Nanji
  Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.
  Digital Marketing, Facebook, Instagram, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian Neri
  This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, SMS, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• How Retailers Use Welcome Emails to Engage Consumers [Infographic]Ayaz Nanji
  Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• Following Privacy Laws Doesn't Mean You're Not Still Freaking Out Your CustomersMarcia Yudkin
  When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally ...
  Content, Customer Engagement, Customer Insight, Customer Relationships, Digital Marketing, Management, Personalization
• The Most Popular Social Networks With Enterprise MarketersAyaz Nanji
  Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to a recent report ...
  Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• Seven Instagram Best-Practices for Building Your AudienceVerónica Jarski
  Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media, Social Networking
• The Benefits of Nurturing a Martech CultureVenkat Viswanathan
  Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It ...
  Digital Marketing, Management, Technology, Thought Leadership
• The Six Most Effective E-Commerce Email TacticsAyaz Nanji
  E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• How Your Online Store May Be Leaking Money [Infographic]Verónica Jarski
  Even if your online store is successful, it still has areas where it's leaking money. Here's a look at some of those places.
  Customer Insight, Customer Relationships, Digital Marketing, High-Tech Marketing, Marketing Budgets, Websites
• #SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories This WeekChristian Neri
  Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, SMS, Snapchat, Social Media, SocialSkim, Twitter, Vine
• How to Build a High-Converting Marketing Funnel [Infographic]Verónica Jarski
  Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
  Content, Customer Acquisition, Digital Marketing, Landing Pages, Lead Generation, Marketing Plans, Marketing Strategy, Sales, Websites
• Email Marketers' Top Areas of Focus in 2016Ayaz Nanji
  Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's RoundupChristian Neri
  A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• The Amazing Scope of What Happens Online in a Minute [Infographic]Ayaz Nanji
  Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo.
  Customer Behavior, Data, Digital Marketing, Facebook, Google, Mobile Marketing, Research Summaries
• How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to PostAyaz Nanji
  Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from ...
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Why Marketers Are Lagging in Their Adoption of New Analytical ToolsSaar Bitner
  More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back?
  Data, Digital Marketing, Measurement, Metrics, Technology, Web Analytics
• The 10 Most Popular iPhone AppsAyaz Nanji
  The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most ...
  Customer Behavior, Digital Marketing, Facebook, Mobile Marketing, Research Summaries