Digital Marketing

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• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• The Most Shared Brand Blog Posts: Length, Language, and Title TrendsAyaz Nanji
  Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Digital Marketing, Research Summaries
• The Ultimate Homepage Planning Checklist [Infographic]Barry Feldman
  Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process ...
  Blogging, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Website Design, Websites
• Three Ways Marketers Can Tell Their Stories Across Multichannel TouchpointsShawn Cabral
  The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Multichannel Marketing, Value Propositions, Web Content
• Trick or Treat Your Way Into Halloween Sales [Infographic]Verónica Jarski
  A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next ...
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Influencer Marketing, Mobile Marketing, Smartphones, Social Media
• #SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for BusinessesChristian Neri
  Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.
  AI, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, Vine
• Are Fortune 500 and Inc. 500 Companies Using Instagram?Ayaz Nanji
  Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• The 20 Most Popular Halloween Costumes by Paid Search SpendAyaz Nanji
  Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo.
  Customer Behavior, Digital Marketing, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Five Things You Need to Know About Ad Agency KickbacksRich Kahn
  US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways ...
  Advertising, Digital Marketing, Sales and Advertising
• How Google Search Has Changed in 2016 [Infographic]Ayaz Nanji
  Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Email Habits of White-Collar WorkersAyaz Nanji
  White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• The Best Days and Times to Post on Five Major Social NetworksAyaz Nanji
  The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.
  Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Six Steps to Creating a Successful Infographic for Your Business [Infographic]Verónica Jarski
  Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
  Content, Content Marketing, Creativity, Digital Marketing, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO
• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• The Rise of Mid-Roll Video AdsAyaz Nanji
  The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala.
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos
• Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?Ayaz Nanji
  An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This WeekChristian Neri
  Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Snapchat, Social Media, SocialSkim, Twitter
• What Amazon's Ban of Incentivized Reviews Means for MarketersDan Sullivan
  Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change?
  Customer Relationships, Digital Marketing, Marketing Strategy, Product Management, Product Marketing
• The Most Effective PPC ChannelsAyaz Nanji
  Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.
  Advertising, Digital Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing, Survey Data