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• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook, Instagram, Social Media, Twitter, User-Generated Content, Websites
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Twitter, YouTube
• The Women of Social Media: Digital Influencer Study [Infographic]Verónica Jarski
  Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the ...
  Customer Insight, Demographics, Facebook, Google+, Instagram, Social Media, Social Networking, Twitter
• Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
  If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
  B2C, Content, Customer Engagement, Customer Relationships, E-Commerce, Instagram, Product Marketing, Retail Marketing, Social Business, Social Media, Testimonials, Web Content
• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Social Business, Social Media, Social Networking, Tradeshows/Events, Web Content
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations, Social Business, Social Media, Social Networking, SocialSkim, Web Content
• Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
  LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
  Blogging, Facebook, Instagram, LinkedIn, Marketing Analytics, Marketing Strategy, Metrics, Pinterest, Research Summaries, Twitter, YouTube
• Instagram and Top Brands: Engagement Up as Audiences GrowLenna Garibian
  Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report ...
  Customer Behavior, Customer Engagement, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Media, Twitter
• Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkimAngela Natividad
  This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've ...
  Career Management, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Measurement, Mobile Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Social Network Demographics: Twitter, Pinterest, Instagram, FacebookLenna Garibian
  Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to ...
  Facebook, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• Photo-Sharing on Pinterest, Instagram, and Tumblr
  Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them ...
  Facebook, Instagram, Mobile Marketing, Pinterest, Research Summaries, Social Networking, User-Generated Content, Videos
• Instagram Surpasses Twitter in Daily Mobile Traffic
  Instagram, the popular photo-sharing platform, attracted an average of 7.3 million daily users in the US via mobile device in August 2012, surpassing the 6.9 million who visited Twitter via ...
  Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Four Tips for Using Instagram for Business
  Who would've guessed a few photo filters and instant sharing capabilities would produce a social hit? Instagram, that's who! The image-based social network, available on iPhone and Android smartphones, boasts more than ...
  Instagram, Interactive Marketing, Mobile Marketing, Smartphones, Social Media
• Top 50 Websites: Google No. 1, Instagram Makes Debut
  Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and ...
  Customer Behavior, Facebook, Google, Instagram, Mobile Marketing, Research Summaries, Websites, YouTube
• Leading Brands Becoming Active on Instagram
  The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have ...
  Brand Management, Customer Behavior, Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking
• Facebook and Instagram: The Data Behind the Photo Op
  On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already ...
  Advertising, Content Marketing, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Networking