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• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Berlin Wall Video, Facebook and Instagram Updates, YouTube's New StrategyAngela Natividad
  This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), ...
  Brand Awareness, Content, Customer Engagement, Facebook, Instagram, Lead Generation, Social Media, SocialSkim, Twitter, YouTube
• #SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Brands on Movember, More!Angela Natividad
  How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big ...
  Advertising, B2C, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Online Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Twitter
• #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!Angela Natividad
  Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Instagram Benchmark Data From 100 Top BrandsAyaz Nanji
  Some 86% of brands on the Interbrand 100 list have an account on Instagram as of 3Q14, up from 54% in 2Q12, according to a recent report from Simply Measured.
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• #SocialSkim: Facebook's Anonymous Rooms, Kotex-Sponsored Vampires, Foursquare's First Ad CampaignAngela Natividad
  Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Inbound Marketing, Instagram, Marketing Strategy, Publishing, Social Media, SocialSkim, Twitter
• How to Build an Instagram Influencer Campaign in Six StepsRyan Stewart
  Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  Brand Awareness, Community, Content, Content Marketing, Digital Marketing, Inbound Marketing, Instagram, Online Marketing, Public Relations, Relationship Marketing, Social Media
• #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!Angela Natividad
  Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand ...
  Advertising, Branding, Consumer Electronics, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Interactive Marketing, Marketing Strategy, Mobile Marketing, Small Business, SMBs, Social Media, SocialSkim, Twitter, Web Content
• Social Media Use by Small Businesses [Infographic]Ayaz Nanji
  Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!Angela Natividad
  See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through ...
  Advertising, B2C, Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Inbound Marketing, Instagram, Interactive Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Web Content
• #SocialSkim: Instagram's Spinoff, Facebook's Latest Ad Offering, the Feds and Twitter, More!Angela Natividad
  Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, SocialSkim, Web Content
• #SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...Angela Natividad
  This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo ...
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Online Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• Four Reasons to Outsource Your Social Media (and Four Reasons Not to)Ben Austin
  Should you outsource your social media? Before you make a decision, carefully weigh the pros and cons
  Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Challenges, Social Media, Social Networking, Twitter, YouTube
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Writing
• Which Social Network Won the World Cup?Ayaz Nanji
  Facebook was being used by around 80% of the social audience in the US, the UK, and Brazil during the final stages of the World Cup—the most of any social ...
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• Men vs. Women on Instagram [Infographic]Verónica Jarski
  Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of ...
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Instagram, Smartphones, Social Media
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos