Marketing Automation

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• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Succeed in 2019 by Personalizing and Automating Your Sales Content
  Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 ...
  Content, Marketing Automation, Personalization, Sales
• Marketers Know AI Is the Future, But Do They Understand AI Today?Tod Loofbourrow
  AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
  AI, Marketing Automation, Marketing Strategy, Technology
• Are Chatbots a Good Idea for Your Business? [Infographic]Laura Forer
  When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.
  AI, Customer Communications, Customer Experience, Marketing Automation, Technology
• Are Brands Using Email and Marketing Automation Effectively?Ayaz Nanji
  Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and ...
  Email, Email Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People DoEd King
  Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ...
  Data, Management, Marketing Automation, Marketing Smarter, Time Management
• AI-Powered Marketing Is Here: What You Need to Know
  Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your ...
  AI, Marketing Automation, Marketing Smarter, Marketing Strategy, Technology
• Six Essential Email Marketing Tips [Infographic]Laura Forer
  Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018.
  Email, Email Marketing, Marketing Automation, Personalization
• Marketing Automation 101: Start Learning With Content, Experts, and TrainingTammy Duggan-Herd
  The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You ...
  Career Management, Marketing Automation
• Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]Jerelle Gainey
  The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT ...
  AI, Internet of Things, Marketing Automation, Marketing Strategy, Technology
• How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)Mollie Kuramoto
  Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and ...
  Marketing Automation, Marketing Planning, Marketing Strategy, Technology
• The Future of Email: Four Questions and Answers for 2018Eric Wanta
  What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for ...
  AI, Content, Email, Email Marketing, Marketing Automation, Personalization, Videos
• The Three Crucial Steps to Building a Modern Marketing StackDoug Bewsher
  Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without ...
  CRM, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• Five Trends That Will Shape Mobile Adtech in 2018Abhay Singhal
  Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for ...
  Advertising, AI, Marketing Automation, Mobile Marketing, Technology
• Six B2B Sales Tools to Help You Finish the Year StrongBonnie Halper
  With the year quickly coming to a close, many companies are looking to ramp up their sales efforts to hit or exceed their projected numbers for the year. These six ...
  Marketing Automation, Sales, Technology
• The Future of Marketing: Five Marketing Megatrends for 2018Mathew Sweezey
  We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends ...
  Advertising, Marketing Automation, Marketing Strategy, Public Relations
• Avoid These Four Marketing Budget-Planning Mistakes This SeasonJ.J. Kardwell
  Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes ...
  AI, Data, Marketing Automation, Marketing Budgets, Marketing Planning, Personas, Sales, Segmentation
• Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]Laura Forer
  Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.
  AI, B2B Marketing, B2C, Digital Marketing, E-Commerce, Marketing Automation, Marketing Smarter, Marketing Strategy, Retail Marketing
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• 17 Tools Your Marketing Cannot Do Without in 2017Guy Sheetrit
  What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
  Collaboration, Content, Creativity, Management, Marketing Automation, Mobile Marketing, SMS, Social Analytics, Social Media, Technology, Videos