Marketing Automation

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• Marketing Project Musts: Stay Organized With These Five TipsRachel Haim Hadas
  Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to ...
  Career Management, Marketing Automation, Marketing Operations, Marketing Planning, Project Management
• Four Practical Segmentation Tips for B2B MarketersEd King
  Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
  CRM, Customer Acquisition, Customer Relationships, Lead Generation, Marketing Automation, Personas, Sales, Segmentation, Targeting
• Marketing Video: Marketing Automation 101Malinda Wilkinson
  Marketing automation delivers results. So why do just 5-10% companies under $500 million in revenue use it? The most likely culprit is fear of the unknown. Here's an overview of ...
  Marketing Automation, Marketing Strategy, Videos
• The Top-Rated Marketing Automation Software PlatformsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• Top 10 Research Summaries of 2015 on MarketingProfs
  These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top ...
  Career Management, Content, Content Marketing, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Lead Generation, Marketing Automation, SEO, Website Design
• 10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales ModelGary Ritkes
  There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
  B2B Marketing, Channel Marketing, Content, Local Marketing, Marketing Automation, Sales
• Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)Luke Wallace
  These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software.
  CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Technology
• Why Creatives Really Should Know About Marketing AutomationMatt Cooper
  Creatives know how to produce content, but many don't know the basic underlying principles and framework of marketing technology. They should.
  Career Management, Content Marketing, Marketing Automation, Marketing Strategy, Technology
• Three Ways to Maximize Your Marketing Technology InvestmentJeff Sierra
  Avoid painful implementation, limited effectiveness, and poor ROI. Instead, maximize your marketing technology investment and achieve the results that you and your customers expect—by doing these three things.
  Customer Acquisition, Email, Marketing Automation, Marketing Strategy, Technology
• Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event SuccessBrad Dodge
  It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you ...
  Email, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Sales, Social Media, Tradeshows/Events
• Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]Verónica Jarski
  Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition.
  Content, Customer Evangelists, Email, Email Marketing, Marketing Automation, Marketing Strategy
• Seven Steps to Successful Marketing Technology AdoptionLeigh Chesley
  Marketers today must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and more. To handle those tasks, you need marketing technology. These steps will help ensure ...
  Management, Marketing Automation, Marketing Operations, Marketing Strategy, Project Management, Technology
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation
• Five Best-Practices for Real-Time Contextual MarketingJustin Foster
  Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  Content, Data, Email, Email Campaigns, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Four Tips for Marketing Live Events in the Era of SMACKristina Wallender
  Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, ...
  Advertising, CRM, Customer Engagement, Customer Relationships, Email Marketing, Marketing Automation, Mobile Marketing, Social Analytics, Social Media, Technology, Tradeshows/Events, Web Analytics
• Safeguard Marketing's Value: Build a Marketing Technology EcosystemLaura Patterson
  The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure ...
  Chief Marketing Officer, Chief Technology Officer, Digital Theory, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• Why You Need a Little Elbow Grease When You Use Marketing AutomationMolly Koernke
  Marketing automation isn't completely automated. You need to put some effort when using it—or you'll end up with poorly crafted campaigns.
  Customer Relationships, High-Tech Marketing, Marketing Automation, Marketing Strategy
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos