Marketing Strategy

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• Reap These Benefits When You Unify Your Marketing StackJim Eustace
  At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider ...
  B2B Marketing, Content, High-Tech Marketing, Management, Marketing Strategy, Segmentation, Technology
• What Sentiment Analysis Can Do for Your BrandLaura McGarrity
  Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions.
  AI, Big Data, Branding, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Strategy
• Market Research: The Answer to 'Uberization' and 21st Century Customer ChallengesJessica DeVlieger
  Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is ...
  B2C, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Research
• Retail vs. Subscription: The Differences (and How to Act on Them)Peter Figueredo
  A 5K race and a marathon require different skills and focuses. As do the retail marketing and subscription models: One relies on sporadic surges in customer activity; the other, on ...
  Customer Acquisition, Customer Relationships, Marketing Strategy, Retail Marketing
• #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's RoundupChristian Neri
  This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ...
  Advertising, AI, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Television, TV, Videos
• Let Demographics Help Guide Your Marketing StrategyBecky Wu
  To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts.
  Customer Behavior, Customer-Centric, Customer Insight, Data, Demographics, Digital Marketing, High-Tech Marketing, Marketing Strategy
• Having a Data-Driven Marketing Program Helps You Crush the CompetitionRoseanne Luth
  Most marketers are just beginning to learn "data literacy." But marketers that know where data's coming from and how to wield that data to sell products will be far ahead ...
  Big Data, Content Strategy, Data, High-Tech Marketing, Marketing Analytics, Marketing Strategy, Technology
• Successful B2B Marketers Know Customer Experience Is a Three-Legged StoolRobert Johnson
  To be successful in the B2B space, you need to understand how to bridge marketing and service to promote client retention and satisfaction. The key to that understanding is viewing ...
  B2B Marketing, Customer Experience, Customer Satisfaction, Customer Service, Marketing Strategy, Sales, Technology
• Facebook Video Marketing Success: Tips for Promotion and SharingShirley Pattison
  Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ...
  Advertising, Content, Customer Behavior, Customer Engagement, Engagement, Facebook, Marketing Strategy, Social Analytics, Social Media, Videos
• How Marketers Generate Content IdeasAyaz Nanji
  Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• 10 Ways Automated Email Can Wow Your Customers [Infographic]Verónica Jarski
  Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy.
  Content, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Digital Marketing, Email, Email Marketing, High-Tech Marketing, Marketing Strategy
• Sales and Marketing in an 'As a Service' EconomyMarcel Florez
  How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.
  B2B Marketing, Marketing Strategy, Sales, Technology
• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• Your Sales Forecasting Process Needs an OverhaulDustin Grosse
  Sales forecasting is typically a torturous process of interrogating sales reps about the status of their deals and analyzing self-reported sales activities. But sales forecasting doesn't have to be that ...
  Customer Insight, Management, Marketing Strategy, Sales, Time Management
• Nine Ways to Cut the Fat From Your Performance Marketing ProgramsTracy Kemmer
  Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine ...
  Advertising, Customer Acquisition, Digital Marketing, E-Commerce, Marketing Strategy, Measurement, Metrics, ROI, Search Engine Marketing, Websites
• The Do's and Don'ts of Social Media Research [Infographic]Verónica Jarski
  Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help ...
  Data, Digital Marketing, Marketing Challenges, Marketing Strategy, Research, Social Listening, Social Media, Social Networking, Word-of-Mouth
• What You Can Learn About Account-Based Marketing From Behavior-Driven AdvertisingBodhi Short
  Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing.
  Account-Based Marketing, B2B Marketing, High-Tech Marketing, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Blurred Lines: When Marketing, PR, and Content OverlapAly Saxe
  Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most ...
  Advertising, Blogging, Content, Content Marketing, Lead Generation, Marketing Strategy, Public Relations, Social Media, Websites
• How Gender-Diverse Is the Digital Marketing Industry?Ayaz Nanji
  More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data, Women