Mobile Marketing

Topics » Articles » Mobile Marketing

• 10 Ways to Boost Your Google AdWords Search Ads Right NowJason Nelson
  Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI.
  Ad Copy, Advertising, Mobile Marketing, PPC Campaigns, Search Engine Marketing
• Mobile Email Benchmarks by IndustryAyaz Nanji
  Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according ...
  Benchmarking, Email, Email Marketing, Mobile Marketing, Research Summaries
• Four AdWords Mistakes That Drag Your CTR DownLarry Kim
  Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
  Ad Copy, Advertising, Customer Acquisition, E-Commerce, Google, Keywords, Links, Local Marketing, Metrics, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Writing
• How Mobile Consumers Engage With Promotional EmailsAyaz Nanji
  Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How Brands Can Reach New, Younger Audiences With Social Media BrandingCarol Han
  Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
  Content, Customer Acquisition, Digital Marketing, Mobile Marketing, Online Marketing, Social Media
• Marketing Email Benchmarks: Open Rates, CTRs, Device TrendsAyaz Nanji
  Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• What Advertisers and Publishers Need to Know About the Just-Introduced iOS 8Ash Kumar
  Mobile app publishers and advertisers will want to know about the following new features announced by Apple at the 2014 Worldwide Developers Conference (WWDC).
  Advertising, Mobile Marketing, Smartphones, Technology
• #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!Angela Natividad
  Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your ...
  Advertising, Content, Digital Marketing, Digital Theory, LinkedIn, Mobile Marketing, Social Media, SocialSkim, Twitter
• Eye-Tracking Study: How Consumers Use Mobile AppsAyaz Nanji
  Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?
  Content, Customer Behavior, Eye Tracking, Mobile Marketing, Research Summaries
• How Mobile Readers Interact With Marketing EmailsAyaz Nanji
  Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• What to Consider Before You Use Mobile Marketing in Emerging MarketsVasileios Tziokas
  Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.
  Ad Copy, Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Mobile Marketing, Smartphones
• Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized OpportunityCatherine Dickinson
  Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
  Consumer Electronics, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones, Social Media
• The Favorite Mobile Brands of Consumers in Emerging MarketsAyaz Nanji
  Consumers in emerging markets prefer mobile devices made by Apple and Samsung, according to the results of a recent survey conducted by Upstream and Ovum.
  Brand Loyalty, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Why Customer Data Beats the Highest Paid Person's Opinion Every TimeHugh Reynolds
  Not many companies will admit that they rely only on the highest-paid person in the organization to make decisions. Doing so, however, can be bad for business. Here's why.
  Customer Insight, Data, Digital Marketing, Mobile Marketing, Testing
• #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!Angela Natividad
  Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your ...
  Content, Content Marketing, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, YouTube
• Half of Older Mobile Users Now Own SmartphonesAyaz Nanji
  Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen.
  Mobile Marketing, Research Summaries, Survey Data
• Google Goes All in on Mobile Apps With AdWords UpdatesLarry Kim
  Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.
  Ad Copy, Advertising, Consumer Electronics, Digital Marketing, Google, High-Tech Marketing, Links, Mobile Marketing, Social Media
• #SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!Angela Natividad
  Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, SocialSkim, Twitter
• What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]Verónica Jarski
  How do your customers feel about sharing their personal information with you and having it used for marketing? The following infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and ...
  Consumer Electronics, Customer Behavior, Customer Insight, Customer Relationships, Digital Marketing, Mobile Marketing, Smartphones, Technology