Mobile Marketing

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• Is Your Mobile Advertising Focused on Apps? (It Should Be)Fred Hsu
  The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too?
  Advertising, Consumer Electronics, Customer Behavior, Mobile Marketing, Sales and Advertising
• #SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!Angela Natividad
  Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Social Analytics, Social Media, SocialSkim, Vine
• When Do People Use Mobile Apps Most?Ayaz Nanji
  Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Are You Reaching Out to Customers Who've Moved to Your Area?Gregg Zegras
  When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention?
  Consumer Electronics, Customer Relationships, Marketing Strategy, Millennials, Mobile Marketing
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!Angela Natividad
  Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Metrics, Mobile Marketing, Search Engines, Social Media, Social Networking, SocialSkim, Twitter, Vine, Web Analytics, YouTube
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That MatterAaron Orendorff
  To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Writing
• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter
• Mobile App 'Power Users' Increase While 'Loyal Users' DwindleAyaz Nanji
  The percentage of highly engaged mobile app users grew significantly in December, according to a recent report from Localytics.
  Customer Behavior, Mobile Marketing, Research Summaries
• #SocialSkim: Facebook at Work, Twitter Syndication Ads, the Latest Social Slang, More!Angela Natividad
  Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get ...
  Advertising, B2C, Content, Customer Engagement, Customer Relationships, Facebook, Google, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• The State of Mobile App UsageAyaz Nanji
  Mobile app usage grew 76% in 2014, driven primarily by session increases in three key categories, according to a recent report from Flurry Analytics.
  Customer Behavior, Mobile Marketing, Research Summaries
• What Consumers Dislike About Mobile EmailAyaz Nanji
  Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• The 10 Most Shazamed TV Ads Last YearAyaz Nanji
  The United States Navy had the most Shazamed television advertisement last year, according to a recent report from the audio identification app.
  Advertising, Mobile Marketing, Research Summaries, TV
• #SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!Angela Natividad
  Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, Social Networking, SocialSkim, Targeting, Twitter, Vine
• The Top Three Mobile Marketing Trends to Watch in 2015Marco Veremis
  We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015.
  Advertising, Customer Behavior, Facebook, Marketing Strategy, Mobile Marketing
• Flip Your Media Plan: From Old-School Marketing to Digital in Three StepsSusan Solomon
  Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans ...
  Advertising, Content Marketing, Marketing Strategy, Mobile Marketing, PPC Campaigns, Public Relations, Search Engine Marketing, Social Media, Targeting, Television, TV
• Five Mobile Email Trends to Watch This Holiday Season [Infographic]Ayaz Nanji
  Marketers hoping that the rapid shift toward mobile devices will help simplify their email approaches during the holiday season may be disappointed, according to a recent report from Return Path.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries