Mobile Marketing

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• State of Search Results: Budgeting Trends [Infographic]Verónica Jarski
  As search marketing's importance increases, more companies need to create room in their budget for search marketing. But are they doing so?
  Customer Insight, Marketing Budgets, Mobile Marketing, Search Engine Marketing, SEO
• The Social Life of the App-Addicted Teen [Infographic]Amy Williams
  Whether teens are sitting in class or hanging out at home, they are constantly running apps on their smartphones. Here's a look at this highly connected demographic.
  Consumer Electronics, Customer Behavior, Mobile Marketing, Smartphones, Social Media
• Small YouTube Special Features You've Wrongfully IgnoredAmanda DiSilvestro
  These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among ...
  Content, Content Marketing, Digital Marketing, Google, Marketing Tips, Mobile Marketing, Social Media, Videos, Web Content, YouTube
• Adults Are Spending Nearly Two Hours Per Day on the Mobile WebAyaz Nanji
  Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Mobile Trends: Most Popular Phones, Screen Sizes, and ResolutionsAyaz Nanji
  The Apple iPhone 5, 5C, and 5S replaced the iPhone 4 and 4S as the most used phones globally for surfing the Web in the second quarter of 2014, according ...
  Mobile Marketing, Research Summaries
• Seven Deadly Sins of Mobile Marketing [Infographic]Verónica Jarski
  Are you sabotaging your campaigns by committing these grave mobile marketing sins?
  Consumer Electronics, Content, Content Marketing, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• How Consumers Use Search for Summer Dining [Infographic]Verónica Jarski
  Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Search Engine Marketing, Search Engines, Websites
• Car Tech: Time for Automakers to Get in the Fast LaneJohn Fremont
  The phrase "latest innovation" is almost a misnomer in the automotive space. By the time a new feature is announced, it's already years behind what tech giants like Apple and ...
  Customer Experience, Marketing Strategy, Mobile Marketing, Technology
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Writing
• Mobile and E-Commerce: Email and Direct Traffic Drive Most SalesAyaz Nanji
  Those responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, ...
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• The Top Smartphone Apps, Manufacturers, and PlatformsAyaz Nanji
  Smartphone penetration climbed to 70% of all adults in the United States (169 million people) in May, up 4% from February level, according to recent data from comScore Mobile Metrix.
  Mobile Marketing, Research Summaries
• How Different Generations Use SmartphonesAyaz Nanji
  Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, according to ...
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• 11 Ways to Market Your Brand via SMS [Infographic]Verónica Jarski
  Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your ...
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, SMS
• #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!Angela Natividad
  Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Marketing Strategy, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson
  Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
  Consumer Electronics, Content, Content Strategy, Customer Behavior, High-Tech Marketing, Hispanic Marketing, International Marketing, Mobile Marketing, Sales and Advertising, Smartphones
• Search Marketers Need to Stop Ignoring Call ConversionsIrv Shapiro
  To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt ...
  Consumer Electronics, Keywords, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Search Engines, Smartphones
• Hospitality: The Impact of Tech on Customer LoyaltyJohn Fremont
  It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level ...
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Service, Mobile Marketing