Mobile Marketing

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• How to Use Mobile Technology to Improve Sales and Marketing AlignmentChanin Ballance
  The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's ...
  B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Marketing Operations, Mobile Marketing, Sales
• #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!Angela Natividad
  It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Why Rich Media Messaging Trumps Multimedia MessagingCezar Kolodziej
  Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.
  Consumer Electronics, Content, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials, Mobile Marketing, Pricing, Recession, Retail Marketing, Social Media
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Your Five-Point Mobile Marketing ChecklistShawn Aguilar
  With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Promotions, Social Media, Videos, Vine
• Mobile Sites of Most Top Web-Only Retailers Are Slow to LoadAyaz Nanji
  The most popular Web-only retailer sites take an average of 2.99 seconds to load on mobile devices, two seconds longer than Google's recommended load time, according to a recent report ...
  Mobile Marketing, Research Summaries, Retail Marketing, Website Design, Websites
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time MachineAngela Natividad
  Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter
• Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]Ayaz Nanji
  Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab.
  Customer Behavior, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!Angela Natividad
  Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• How to Create a Great Mobile App [Infographic]Verónica Jarski
  As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create ...
  Consumer Electronics, Content, Content Strategy, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Technology
• #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered OreoAngela Natividad
  Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Six Tips for Mobile-Optimized Email MarketingKevin Gao
  Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Smartphones
• Smartphone Market Share Data: Top Platforms, Manufacturers, and AppsAyaz Nanji
  Two-thirds of American mobile users (66.8%) now own smartphones, up 7% since October 2013, according to recent data from comScore.
  Facebook, Google, Mobile Marketing, Research Summaries
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform UpdatesAngela Natividad
  Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• What Will Content Marketing Look Like in 2014? [Infographic]Verónica Jarski
  The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
  B2B Marketing, B2C, Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Inbound Marketing, LinkedIn, Mobile Marketing, SEO, Social Media, Twitter, Writing
• WhatsApp by the Numbers: Where It's Popular; Teen Usage StatsAyaz Nanji
  Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew by 230% in North America in 2013, according to a recent report by GlobalWebIndex.
  Digital Marketing, Facebook, Mobile Marketing, Research Summaries, Survey Data
• How Mobile Apps Monetize GloballyAyaz Nanji
  Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this "freemium" model has steadily increased over time, according ...
  Mobile Marketing, Research Summaries