Mobile Marketing

Topics » Articles » Mobile Marketing

• How to Use the iPad for Content MarketingRusty Bishop
  The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage ...
  Content, Content Marketing, Mobile Marketing, Technology, Web Content
• #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
  We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
  Customer Engagement, Digital Marketing, Digital Theory, Facebook, Google, Humor, LinkedIn, Mobile Marketing, Smartphones, Social Business, SocialSkim, Technology, Twitter
• Mobile Minute [Video]: Second Screens, the App Movie, Google GlassAmanda Klohmann
  This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute.
  Consumer Electronics, Google, Mobile Marketing, Television, TV, Videos
• The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%Neal Berg
  As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly ...
  B2C, Customer Behavior, E-Commerce, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Business, Social Media, Voice of the Customer
• Gen-Z Trusts Mobile, Social Content More Than Other Generations DoLenna Garibian
  Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such ...
  Content, Customer Behavior, Customer Engagement, Customer Loyalty, Email, Mobile Marketing, Research Summaries, Social Media, Websites
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Social Business, Social Media, Social Networking, Tradeshows/Events, Web Content
• 7 in 10 Smartphone Owners Access Facebook via Their DeviceLenna Garibian
  Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, ...
  Customer Behavior, Email, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Twitter
• Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
  Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
  Consumer Electronics, Content, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, E-Commerce, Integrated Marketing, Interactive Marketing, Mobile Marketing
• Mobile Minute: Wal-Mart, Native Apps, Android in the EnterpriseSeth List
  Curious about what's new in mobile? We launch a new weekly feature—the Mobile Minute video—by Mutual Mobile, covering news of interest in just a minute (or two).
  B2C, Digital Marketing, Digital Theory, E-Commerce, Google, Mobile Marketing, Technology
• Early Adopter Millennials Leading in Mobile Device AdoptionLenna Garibian
  Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter ...
  Consumer Electronics, Customer Behavior, Demographics, E-Commerce, Millennials, Mobile Marketing, Research Summaries, Social Media, Technology
• Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
  Customer-Centric, Customer Experience, Customer Insight, Customer Loyalty, Data, E-Commerce, Landing Pages, Mobile Marketing, Personalization, Social Media, Testing
• Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social NetworksLenna Garibian
  Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
  Customer Behavior, E-Commerce, Google, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Social Media, Twitter, User-Generated Content
• Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
  Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Mobile Marketing, Research Summaries
• SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
  As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Pinterest, RSS, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• Mobile Advertising: Which Industries Are Taking the Lead?Lenna Garibian
  In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers ...
  Advertising, E-Commerce, Mobile Marketing, Research Summaries, Social Media, Videos
• Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)Lenna Garibian
  Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media, Technology, TV
• The Post-PC Revolution [Infographic]Verónica Jarski
  Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created ...
  Content, Customer Behavior, Customer Experience, Customer Satisfaction, Google, Mobile Marketing
• Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
  Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
  Advertising, Blogging, Customer Retention, Email, Lead Generation, Marketing Strategy, Mobile Marketing, Research, Research Summaries, Small Business, Social Media
• Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]Verónica Jarski
  Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio ...
  Advertising, Content, Content Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SEO, Smartphones, YouTube