Research Summaries

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• Google AdWords Benchmarks by IndustryAyaz Nanji
  Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The 10 Companies With the Best Reputations [Infographic]Ayaz Nanji
  Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll.
  Customer Satisfaction, Reputation Management, Research Summaries, Survey Data
• The Top Challenges Facing B2B MarketersAyaz Nanji
  B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International.
  B2B Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• The 25 Best Cities in the US for ProfessionalsAyaz Nanji
  Which cities in the United States make the best destinations for career-oriented professionals? Where should job seekers consider moving to?
  Career Management, Research Summaries
• Eye-Tracking Study: How People Use Google on MobileAyaz Nanji
  How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
  Customer Behavior, Eye Tracking, Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• The Top Sales Challenges of 2016Ayaz Nanji
  What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
  Research Summaries, Sales, Sales and Advertising, Survey Data
• How Internet Usage and Smartphone Ownership Vary by CountryAyaz Nanji
  Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Digital Tools Recommended Most by SMB Owners [Infographic]Ayaz Nanji
  Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Facial Expression Study: The Most Engaging Super Bowl AdsAyaz Nanji
  Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people’s facial expressions while they watched the game.
  Advertising, Research Summaries, Television
• The Most Effective Elements of Clickbait Article HeadlinesAyaz Nanji
  What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
  Blogging, Content, Research Summaries, Survey Data, Web Copy, Writing
• Which Types of Facebook Brand Posts Get the Most Engagement?Ayaz Nanji
  Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and ...
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Trump vs. Sanders: Who's Winning on Twitter?Ayaz Nanji
  Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media? Which maverick US ...
  Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Top Elements of Great (and Terrible) Customer ServiceAyaz Nanji
  Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?
  Customer Behavior, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Small Business Websites: The Haves and Have-NotsAyaz Nanji
  Just under half (46%) of small business owners say their company does not have a website, according to a recent report from Clutch.
  Research Summaries, Small Business, Survey Data, Websites
• Content and Social Tactics That Generate Leads for B2B MarketersAyaz Nanji
  B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.
  B2B Marketing, Content, Content Marketing, Lead Generation, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• The State of Email Marketing by IndustryAyaz Nanji
  Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• The Most Effective Ad Types for Influencing VotersAyaz Nanji
  Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International.
  Advertising, Customer Behavior, Research Summaries, Survey Data, TV
• B2B Buyers' Favorite Content Types and ChannelsAyaz Nanji
  The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Are Marketers Succeeding With Their Personalization Strategies?Ayaz Nanji
  Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft.
  Marketing Strategy, Personalization, Research Summaries, Survey Data
• Content Marketing and Social Media Benchmarks for BrandsAyaz Nanji
  Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter