Research Summaries

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• Best-Practices for Facebook Video AdsAyaz Nanji
  What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads?
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Videos
• The Content Preferences of Nonprofit DonorsAyaz Nanji
  Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
  Content, Content Marketing, Content Strategy, Nonprofits, Research Summaries, Survey Data
• Are B2B Sales Meetings Useful?Ayaz Nanji
  Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and ...
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• The Most Effective Mother's Day Email Subject LinesAyaz Nanji
  Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado.
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• How Business Leaders View Digital MarketingAyaz Nanji
  More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• 2016 Webinar Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
  Benchmarking, Content, Content Marketing, Research Summaries, Webinars
• How Accurate Is B2B Prospect Data Sold by Vendors?Ayaz Nanji
  Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?
  B2B Marketing, Data, Research Summaries, Sales, Sales and Advertising
• CEOs and Social Media: What the Public Expects of Leaders [Infographic]Ayaz Nanji
  Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
  Management, Research Summaries, Social Media, Social Networking, Survey Data
• The 10 Most Influential Digital Marketers on TwitterAyaz Nanji
  Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about the topic?
  Digital Marketing, Interactive Marketing, Research Summaries, Twitter
• The 10 Most Common Phrases in Viral HeadlinesAyaz Nanji
  Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random ...
  Content, Copywriting, Research Summaries, Social Media, Social Networking, Writing
• The Write Stuff: Is High-Quality Content More Effective?Ayaz Nanji
  Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
  Content, Content Marketing, Content Strategy, Copywriting, Research, Research Summaries, Writing
• What Americans Listen to While CommutingAyaz Nanji
  Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research.
  Customer Behavior, Research Summaries, Survey Data
• How Stressful Are Senior Marketing Jobs?Ayaz Nanji
  Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, according to recent research from The Creative Group.
  Career Management, Research Summaries, Survey Data
• SEO Jobs in 2016: Salary and Hiring TrendsAyaz Nanji
  The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to ...
  Career Management, Inbound Marketing, Research Summaries, Search Engine Marketing, SEO
• Content Preferences of Millennial B2B BuyersAyaz Nanji
  How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
  B2B Marketing, Content, Content Marketing, Customer Behavior, Millennials, Research Summaries, Survey Data
• What Consumers Want From Brand EmailsAyaz Nanji
  Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• How Media Consumption Habits Are Changing [Infographic]Ayaz Nanji
  Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
  Customer Behavior, Millennials, Research Summaries, Survey Data, TV
• Digital Content Download Trends for 2016Ayaz Nanji
  The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
  Content, Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Marketing Hiring Trends for 2016Ayaz Nanji
  Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year?
  Career Management, Management, Research Summaries, Survey Data
• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing, Research Summaries