Research Summaries

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• How People Use Facebook and Instagram in Different WaysAyaz Nanji
  Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.
  Digital Marketing, Facebook, Instagram, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• The Top-Rated Content Marketing Software PlatformsAyaz Nanji
  Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review ...
  Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Technology
• Are Marketers Optimistic About the Rest of 2016?Ayaz Nanji
  Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according ...
  Marketing Strategy, Research Summaries, Survey Data
• The Top 20 Companies Millennials Want to Work ForAyaz Nanji
  Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS).
  Career Management, Google, Millennials, Research Summaries, Survey Data
• Do Consumers Like Emojis in Marketing Messages?Ayaz Nanji
  How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?
  Content, Copywriting, Customer Behavior, Research Summaries, Survey Data, Writing
• The State of Online Video in 2016Ayaz Nanji
  The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks.
  Content, Customer Behavior, Facebook, Research Summaries, Survey Data, Videos, YouTube
• How Retailers Use Welcome Emails to Engage Consumers [Infographic]Ayaz Nanji
  Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• How Content Marketers Feel They Measure Up to Their PeersAyaz Nanji
  Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• The 10 Biggest Advertisers in the United StatesAyaz Nanji
  Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age.
  Advertising, Research Summaries, Sales and Advertising
• The Most Popular Social Networks With Enterprise MarketersAyaz Nanji
  Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to a recent report ...
  Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?Ayaz Nanji
  Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
  Big Data, Chief Marketing Officer, Customer Experience, Internet of Things, Marketing Strategy, Research Summaries, Survey Data, Technology
• Content Marketing Jobs: Salary, Skill, and Education TrendsAyaz Nanji
  What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want?
  Career Management, Content Marketing, Management, Research Summaries
• The Six Most Effective E-Commerce Email TacticsAyaz Nanji
  E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• The Media Companies With the Most Brand EquityAyaz Nanji
  Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
• Consumers' Preferred Retail Shipping OptionsAyaz Nanji
  The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Are Marketers Satisfied With How They're Using Data?Ayaz Nanji
  Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data? To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April ...
  Data, Marketing Strategy, Research Summaries, Survey Data
• The Current Marketing and Advertising Hiring Climate (2H16)Ayaz Nanji
  Some 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams in the second half of 2016, according to recent research ...
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data
• Email Marketers' Top Areas of Focus in 2016Ayaz Nanji
  Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• The Amazing Scope of What Happens Online in a Minute [Infographic]Ayaz Nanji
  Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo.
  Customer Behavior, Data, Digital Marketing, Facebook, Google, Mobile Marketing, Research Summaries
• The 25 Most Influential Content Marketers on TwitterAyaz Nanji
  Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter