Research Summaries

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• The Most Popular Times for Using Chat and Dating AppsAyaz Nanji
  The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.
  Customer Behavior, Mobile Marketing, Research Summaries
• Mobile App Revenue Forecast: Spend Trends Through 2020Ayaz Nanji
  Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according ...
  B2C, Google, Mobile Marketing, Research Summaries
• Small Business Owners' Top Marketing Priorities and Challenges in 2016Ayaz Nanji
  Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
  Content Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• The 25 Most In-Demand Skills on LinkedIn [Infographic]Ayaz Nanji
  LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network.
  Career Management, LinkedIn, Research Summaries
• How to Improve the Relationship Between Marketing and Sales TeamsAyaz Nanji
  Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research ...
  Management, Marketing Operations, Research Summaries, Sales, Survey Data
• The Most Followed, and Talked About, NFL Teams on TwitterAyaz Nanji
  The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from Union Metrics.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• What Motivates Consumers to Share Videos Made by Brands?Ayaz Nanji
  An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a ...
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Survey Data, Videos
• The Most Active Fortune 500 CEOs on Social MediaAyaz Nanji
  Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in ...
  Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• What's the Key to Great Customer Service?Ayaz Nanji
  What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.
  Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Retail Marketing, Survey Data
• Eye-Tracking Study: How Consumers View Display AdsAyaz Nanji
  Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• The Top 50 US Digital Media PropertiesAyaz Nanji
  Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.
  Customer Behavior, Facebook, Google, Research Summaries, Websites
• Do Marketers Hug Their Coworkers and Clients?Ayaz Nanji
  It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report ...
  Career Management, Customer Relationships, Research Summaries, Survey Data
• How Often (and Why) Consumers Delete Mobile Apps From Their PhonesAyaz Nanji
  Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Content Marketing Staffing in EnterprisesAyaz Nanji
  Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a ...
  Career Management, Content Marketing, Research Summaries, Survey Data
• The Brand-Agency Relationship: Top Trends and Challenges in 2016Ayaz Nanji
  Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US.
  Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Valentine's Day Online Search Trends: Most Popular Gifts and DatesAyaz Nanji
  The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and spikes during the first two weeks of February, according to ...
  Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines
• In What Situations Are Americans Willing to Share Personal Information? [Infographic]Ayaz Nanji
  Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to a recent report from the Pew Research Center.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• The Top Email Marketing Challenges of 2016Ayaz Nanji
  Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.
  Digital Marketing, Email, Email Marketing, Marketing Challenges, Research Summaries, Survey Data
• The Most Influential Products, Brands, and People at CES 2016Ayaz Nanji
  Which International Consumer Electronics Show (CES) product categories, companies, and attendees were talked about most at this year's event?
  Consumer Electronics, Research Summaries, Survey Data, Technology
• How Retail Marketers Are Improving Their Email CampaignsAyaz Nanji
  More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Research Summaries, Retail Marketing, Survey Data