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• Smartphones and Tablets Essential for Holiday Shopping
  More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist ...
  Advertising, Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Websites
• Make the Most of Holiday Marketing: Five Things Online Retailers Should Do NowLiz Elting
  Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to ...
  Customer Service, Digital Marketing, International Marketing, Online Marketing, Promotions, Websites
• 'Native' Ads May Damage Brand Perceptions
  "Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor ...
  Advertising, Facebook, Online Marketing, Research Summaries, Social Media, TV, Twitter, Websites
• Your E-Commerce Guide to Election Day [Infographic]
  Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic.
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, E-Commerce, Sales, Websites
• The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]
  After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt ...
  Advertising, Google, Google+, Keywords, Sales and Advertising, SEO, Websites
• How to Amp Up Customer Engagement and Revenue With Online Merchandising [Slide Show]Christian Gulliksen
  Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your ...
  E-Commerce, Personalization, User-Generated Content, Web Content, Website Design, Websites
• Blogging Drives Leads, Website Traffic
  Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by ...
  B2B Marketing, Blogging, Content, Facebook, Lead Generation, Research Summaries, SEO, Twitter, Websites
• Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot
  Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft ...
  Advertising, Customer Behavior, Facebook, Google, MySpace, Research Summaries, Social Networking, Twitter, Websites
• Bolster Your Linkbuilding Efforts With Guest Blogging
  "Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
  Blogging Strategy, Links, Search Engine Marketing, Websites, Writing
• Nine Tips for Building a Solid Mobile WebsiteLakshmi Harikumar
  Grab a smartphone. Key in your website/blog URL. If what you see is jumbled or distorted, you are likely losing tons of traffic—and conversions. Now that your audiences are mobile, ...
  Consumer Electronics, Mobile Marketing, Web Content, Website Design, Websites
• The History of Web Video Delivery [Infographic]
  Online video isn't just becoming faster, more accessible, and of higher quality; it's also growing quickly as a media platform. In fact, in July 2012, 184 million Web users in ...
  Consumer Electronics, Content, Content Marketing, Mobile Marketing, Technology, TV, Videos, Websites, YouTube
• Tech Marketing Budgets Under Pressure
  Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
  Advertising, B2B Marketing, Email Marketing, Marketing Automation, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Websites
• 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
  Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, ...
  Facebook, Lead Generation, Networking, Research Summaries, Small Business, Social Networking, Websites
• Earned, Owned Media More Trusted Than Paid
  Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed ...
  Advertising, Email, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Websites
• Top 50 Websites: Google No. 1, Instagram Makes Debut
  Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and ...
  Customer Behavior, Facebook, Google, Instagram, Mobile Marketing, Research Summaries, Websites, YouTube
• Four Reasons to Jettison the Traditional Website and Go SocialChristian Briggs
  Companies are dispensing with the traditional website, instead integrating popular social networks right into their site and communicating with customers in real time via tweets and Facebook posts. Here's why ...
  Social Media, Web Content, Website Design, Websites
• Pinterest's Impact on Users and on Your Brand
  We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
  Customer Engagement, Pinterest, Social Media, Websites
• Who's Who in the E-Commerce Business [Infographic]
  E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce ...
  E-Commerce, Market Research, Websites
• Nearly 2 in 5 Would Rather Clean a Toilet Than Think Up a New Password
  Americans are tired of managing their online identities: 38% say they'd rather tackle household chores such as folding laundry or scrubbing toilets than come up another new user name and ...
  Research Summaries, Websites
• Eight Website Super Signals That Increase Brand TrustJeremy Schaedler
  Getting lost down a dark alley in a seedy, unfamiliar part of town is nobody's idea of a good time, so don't make your customers wonder whether they've visited the ...
  Customer Experience, Customer Relationships, Marketing Tips, Public Relations, Small Business, Web Content, Website Design, Websites