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• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• Five Signs That Your Website Needs RevampingScott Mickelson
  Do you suspect your website needs a major makeover but aren't certain whether you need to start from scratch? Here's some help in making that decision.
  Branding, Web Content, Website Design, Websites
• Top Website Best-Practices to Boost Your SEOLee W. Frederiksen
  Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
  Content, Customer-Centric, Customer Experience, Keywords, Search Engine Marketing, SEO, Website Design, Websites, Writing
• What You Need to Know About Optimizing Video for MobileMichael Litt
  Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
  Content, Customer Acquisition, Engagement, Landing Pages, Lead Generation, Mobile Marketing, Videos, Website Design, Websites, YouTube
• Mobile SEM: Vital for Mobile Marketing and Your Online SuccessLeonard Tan
  Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you ...
  Advertising, B2C, Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Website Design, Websites
• Why You Need to Stop Avoiding Google+Samantha Shelley
  I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's ...
  Content, Digital Marketing, Google+, SEO, Social Media, Social Networking, Websites
• Five Ways Marketers Can Benefit From Online ReviewsJan Vels Jensen
  Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Retail Marketing, Testimonials, User-Generated Content, Websites
• US Marketers Skeptical of New Website Domain ExtensionsAyaz Nanji
  US marketers are more skeptical about the launch of new domain name extensions—such as .NYC and .music—than other US business professionals and marketers in other countries, according to recent research ...
  Research Summaries, Survey Data, Websites
• Three Options for Creating Web Content in Another LanguageNeil Payne
  More companies than ever are taking a multilingual approach to their website content. So what are your best options for reaching foreign audiences?
  Content, Copywriting, Marketing Strategy, Websites
• The Website Experience Consumers Value Most [Infographic]Ayaz Nanji
  Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
  Research Summaries, Survey Data, Web Content, Website Design, Websites
• How Consumers Use Search for Summer Dining [Infographic]Verónica Jarski
  Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Search Engine Marketing, Search Engines, Websites
• Has Google Penalized Your Website? SEO Can HelpJoe Chierotti
  Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating ...
  Content, Google, Links, Search Engine Marketing, SEO, Websites
• Four Ways to Give Your Website That Local Flavor All Over the WorldRachel Chilson
  Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique ...
  Content, Customer Behavior, Digital Theory, E-Commerce, International Marketing, Web Content, Web Copy, Website Design, Websites
• Four Signs That Long-Tail Content Is Experiencing a RebirthBeth Murphy
  Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four ...
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Digital Marketing, Search Engine Marketing, Search Engines, Websites
• 10 Ways to Challenge Amazon's DominanceHillary Wilmoth
  Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
  B2C, Customer Behavior, Customer Experience, Data, E-Commerce, Email, Engagement, Retail Marketing, Web Content, Website Design, Websites
• Happy Third Birthday, Google+! Now What? [Infographic]Verónica Jarski
  Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.
  Content, Facebook, Google+, Social Media, Social Networking, Websites, Writing
• Seven Small Online-Conversion Details That Make a Big DifferenceBryan Lovgren
  Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to ...
  B2C, Retail Marketing, Social Media, Web Content, Website Design, Websites
• How to Boost the Effectiveness of Your Online FormsAyaz Nanji
  How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to ...
  Content Marketing, Interactive Marketing, Online Marketing, Research Summaries, Web Content, Websites
• Website Optimization: Marketers' Top Goals and Areas of FocusAyaz Nanji
  Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• What the Good Judgment Project Can Teach Marketers About Product RecommendationsPaul Kaye
  The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.
  Advertising, Content, Content Strategy, Customer Behavior, Product Marketing, Sales, Websites