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• The Google Graveyard: A Resting Place for Great Ideas [Infographic]Verónica Jarski
  Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit ...
  Blogging, Collaboration, Customer Relationships, Google, Google+, Search Engines, Social Media, Websites
• Who Looks at and Clicks on Banner Ads? [Infographic]Verónica Jarski
  The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers' attention. Now, years ...
  Advertising, Customer Behavior, Customer Engagement, Digital Marketing, Websites
• B2B Suppliers Unprepared for Generation Y Buyer PreferencesAyaz Nanji
  B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving ...
  B2B Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Websites
• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook, Instagram, Social Media, Twitter, User-Generated Content, Websites
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content, Websites
• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages, Lead Generation, Measurement, Metrics, Retail Marketing, Social Media, Websites
• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising, Social Media, Websites
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships, Demographics, Gamification, Integrated Marketing, Millennials, Mobile Marketing, Positioning, Product Marketing, Retail Marketing, Social Media, Social Networking
• Social Takes Up 27% of Time Spent OnlineVahe Habeshian
  If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according ...
  Customer Behavior, E-Commerce, Email, Mobile Marketing, Research Summaries, Retail Marketing, Social Media, Web Content, Websites
• Why Lead-Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)Charlotte Varela
  Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...
  Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Personas, Sales, Web Content, Website Design, Websites
• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]Verónica Jarski
  As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how ...
  Brand Management, Customer Acquisition, Customer Engagement, Digital Marketing, SEO, SMBs, Websites
• Helpful Conversion Optimization Advice From Rich Page: Get Started, Get ResultsHunter Boyle
  Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real ...
  Customer Acquisition, E-Commerce, Measurement, Segmentation, Testing, Web Analytics, Web Content, Website Design, Websites
• Gen-Z Trusts Mobile, Social Content More Than Other Generations DoLenna Garibian
  Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such ...
  Content, Customer Behavior, Customer Engagement, Customer Loyalty, Email, Mobile Marketing, Research Summaries, Social Media, Websites
• ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and MobileLenna Garibian
  Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media ...
  Advertising, Facebook, Google, Research Summaries, Websites
• A Quick-and-Dirty Social Media Analysis That Won't Cost You a DimeGarrett Moon
  Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some ...
  Customer Acquisition, Customer Engagement, Email, Landing Pages, Measurement, Metrics, Social Media, Websites
• Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...Lenna Garibian
  Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for ...
  Customer Behavior, Email, Research Summaries, Search Engines, Websites
• A History of Sales Technology [Infographic]Verónica Jarski
  The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines ...
  Advertising, Customer Service, Digital Marketing, High-Tech Marketing, Marketing Automation, Mobile Marketing, Sales, Smartphones, Webinars, Websites
• Five Tips for Post-Penguin Link-BuildingAnna Moseva
  Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully.
  Blogging, Content, Content Marketing, Inbound Marketing, Search Engine Marketing, SEO, Social Media, Websites
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites