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• Should You Be Worried About Google's Hummingbird Update?Chris Laub
  Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• What Google Hummingbird Means for Content MarketingPaul Sanders
  Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• How to Do Responsive Web Design Right [Infographic]Verónica Jarski
  If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site ...
  Consumer Electronics, Content, Copywriting, Customer Engagement, Smartphones, Website Design, Websites
• 12 Tenets of Content Creation [Infographic]Seth Price
  Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
  Blogging, Content, Content Marketing, Content Strategy, Customer-Centric, Customer Engagement, Customer Relationships, Keywords, Marketing Tips, Web Content, Websites, Writing
• One Way to Calculate ROI for Your Offline AdsGeoff Kenyon
  Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can ...
  Advertising, Attribution Modeling, Landing Pages, Measurement, ROI, Web Analytics, Websites
• What Boosts a Web Page's Search Rank in Google? [Infographic]Verónica Jarski
  What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
  Content, Google, Search Engine Marketing, Search Engines, SEO, Websites
• Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search ResultsAleh Barysevich
  In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the ...
  Content, Content Marketing, Inbound Marketing, Keywords, Search Engine Marketing, SEO, Websites
• How to Improve Conversion Rates on Your Website: Article 4 of 4Sean Ellis
  You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
  Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Testing, Web Analytics, Websites
• How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4Sean Ellis
  Understanding visitor intent is at the heart of conversion rate optimization. How do you effectively harvest intent-related information from the Internet?
  Customer Acquisition, Customer Behavior, Customer Satisfaction, Market Research, Net Promoter, Websites
• Do Consumers Trust Online Reviews?Ayaz Nanji
  A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Web Content, Websites
• Paid Search vs. Organic Search: Which Converts Better?Ayaz Nanji
  Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.
  E-Commerce, Research Summaries, Search Engine Marketing, Search Engines, Websites
• How to Uncover Confusion in Your Conversion Funnel: Article 2 of 4Sean Ellis
  Just how do you optimize your funnel, and shuttle visitors quickly along their way to the experience that will turn them not just into a conversion but into engaged users ...
  Google Analytics, Metrics, Sales, Segmentation, Web Analytics, Websites
• Yahoo Is Top US Web Property; Google Still Rules Video, SearchAyaz Nanji
  Yahoo's network of websites had more unique monthly visitors last month than Google's for the first time since May 2011, according to recent data released by comScore.
  Facebook, Google, Research Summaries, Search Engine Marketing, Search Engines, Videos, Websites
• Three Deadly Reasons Most Websites FailMike Volpe
  Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• Responsive Web Design: The Next Great Hope or All Hype? [Infographic]Verónica Jarski
  Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Experience, Mobile Marketing, Smartphones, Website Design, Websites
• How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4Sean Ellis
  How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all ...
  Customer Acquisition, Lead Generation, Measurement, Testing, Website Design, Websites
• How Do You Measure Content Marketing? [Infographic]Verónica Jarski
  How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
  B2B Marketing, B2C, Blogging, Brand Management, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Marketing Strategy, Search Engines, Social Media, Websites, Writing
• The State of Small-Business Website Marketing [Infographic]Verónica Jarski
  Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are ...
  Blogging, Content Marketing, Data, Keywords, Lead Generation, Search Engine Marketing, Small Business, SMBs, Websites
• Web Versus Mobile Analytics [Infographic]Verónica Jarski
  Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile user behavior? Here's a look ...
  Consumer Electronics, Customer Behavior, Customer Insight, Data, Digital Marketing, Mobile Marketing, Smartphones, Websites
• How Baby Boomers Use the Web, Social Networks, and MobileAyaz Nanji
  On average, seniors and Baby Boomers spend 19 hours a week online, but they spend 16 hours a week watching television. Their online usage also far outpaces time spent listening ...
  Customer Behavior, Demographics, Mobile Marketing, Research Summaries, Social Media, Websites