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• The Most Important Element for Increasing Leads and SalesTom Pick
  The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
  B2B Marketing, Customer Acquisition, Customer Experience, Customer Relationships, Customer Service, Lead Generation, Pricing, Sales, Websites
• How a Local Business Can Do Better Online in Five Easy StepsAlesia Krush
  Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every ...
  B2C, Content, Google+, Local Marketing, Retail Marketing, Search Engine Marketing, Search Engines, Social Media, User-Generated Content, Websites
• Destroy Your Website in 13 Easy StepsAndy Crestodina
  Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
  Blogging, Content, Email, Email Lists, Keywords, Lead Generation, Mobile Marketing, SEO, Social Media, Web Content, Website Design, Websites
• Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?Joseph Pigato
  Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that ...
  B2C, Customer Behavior, Customer Engagement, Digital Marketing, Email, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Website Design, Websites
• How to Get Executive Stakeholder Buy-in for Your Website Testing ProgramJeffrey Vocell
  The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.
  Collaboration, Management, Measurement, Testing, Web Analytics, Websites
• Is Your Content Marketing a Failure? These Five Metrics Can Tell YouAlesia Krush
  What metrics can marketers track to make sure their content strategy is headed in the right direction?
  Content, Content Marketing, Engagement, Links, Measurement, Metrics, ROI, Search Engine Marketing, SEO, Social Media, Websites
• Six Not-so-Obvious Tips to Attract Big Brand AdvertisersJohn Yearout
  Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll ...
  Advertising, Web Content, Website Design, Websites
• Site Visitors Arriving From Search Are More Likely to Click on AdsAyaz Nanji
  Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Websites
• Create Holiday (and Other) Landing Pages for Your Small Business Using DIY Website ToolsDimitri Horaites
  With the right tools, a little know-how, and some scrappy can-do spirit, anyone can make a holiday promotion landing page to be proud of.
  Content, Landing Pages, Promotions, Small Business, Website Design, Websites
• Tips for Making Your Website ResponsiveSteffan Berelowitz
  Responsive Web design has become the gold standard for website redesign projects due to its fluid nature and ability to adapt to the size of device screens.
  Mobile Marketing, Smartphones, Website Design, Websites
• What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]Verónica Jarski
  In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's ...
  Career Management, Email, Email Marketing, Marketing Challenges, Social Media, Websites
• B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]Seth Price
  Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
  B2B Marketing, Customer Engagement, Facebook, Google+, Lead Generation, LinkedIn, Pinterest, Social Media, Twitter, Websites
• Get Rid of Your Lousy 'About' Page Once and for AllSonja Jobson
  Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have ...
  Brand Positioning, Content, Customer Acquisition, Lead Generation, Social Media, Web Content, Web Copy, Websites, Writing
• How to Get an Extra 1,500+ Web Visitors a DayRoman Dobronovsky
  Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales.
  Content Marketing, E-Commerce, Keywords, Product Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• Facebook Top Social Login Choice on Websites, Google GainingAyaz Nanji
  Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.
  Facebook, Google, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Websites
• Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]Verónica Jarski
  Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the ...
  Customer Behavior, Facebook, Pinterest, Social Media, Websites
• Three Steps to Refreshing Your BlogJulie R. Neidlinger
  It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a ...
  Blogging, Content, Content Marketing, Lead Generation, Links, SEO, Web Analytics, Websites
• Five Tips for Tackling B2B E-Commerce Without AmazonSteven Kramer
  E-commerce is one of the hottest trends in B2B marketing. Inspired by B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences comparable to those ...
  B2B Marketing, E-Commerce, Sales, Websites
• Five Best-Practices to Increase Registration ConversionBill Piwonka
  Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for ...
  Customer Acquisition, Customer Retention, Email, Inbound Marketing, Lead Generation, Permission Email Marketing, Social Media, Websites