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• Don't DIY: Eight Reasons for Not Building Your Own Partner PortalDave R. Taylor
  Tempted to build your own partner portal? Don't do it! Myriad companies try to use their existing technologies to craft together a portal—and fail miserably.
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Management, Technology, Websites
• Discover Shockingly Good Returns in Native AdvertisingDaniel Wilkinson
  If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Native Advertising, Web Copy, Websites
• The State of User Experience: What Visitors Expect From SitesAyaz Nanji
  Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Websites
• Landing Page Design: Seven Tested Ways to Improve ConversionAlp Mimaroglu
  There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.
  Content, Email, Landing Pages, Web Content, Website Design, Websites, Writing
• Five Reasons Your Global Marketing Is Failing (and How to Fix It)Elizaveta Naumov
  You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome ...
  International Marketing, Market Research, Marketing Strategy, Web Content, Web Copy, Websites
• The Surprising Truth About Brick-and-Mortar Retailers [Infographic]Verónica Jarski
  In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.
  Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Websites
• Do the Math: Using Metrics for Marketing Success [Infographic]Verónica Jarski
  Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up.
  Campaign Management, Data, Marketing Budgets, Measurement, Metrics, Personalization, Websites
• Trends That Can Help You Turn Online Searchers Into PurchasersYad Bhatti
  E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, ...
  Advertising, Customer Behavior, Data, Digital Marketing, E-Commerce, Google, Keywords, Sales, Sales and Advertising, Websites
• Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]Verónica Jarski
  Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?
  Consumer Electronics, Customer Experience, Customer Retention, Mobile Marketing, Sales, Smartphones, Technology, Web Content, Website Design, Websites
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• Nine Checkout Optimization Tips to Reduce Shopping Cart AbandonmentKhalid Saleh
  After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can ...
  B2C, Content, Customer Acquisition, Customer Behavior, Customer Service, E-Commerce, Retail Marketing, Web Copy, Websites
• Five Steps to a Close-to-Perfect Website LaunchLaura Dambrosio
  Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet roadblocks can easily push back your launch date. ...
  Hiring Outside Resources, Project Management, Technology, Web Content, Website Design, Websites
• Cure Your Shopping Cart Abandonment Issues [Infographic]Verónica Jarski
  About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
  Customer Behavior, Customer Engagement, Customer Experience, Customer Service, Sales, Web Content, Websites
• How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
  There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) ...
  Advertising, Content, Email, Email Lists, Web Copy, Websites
• The Staggering Scale of What Happens Online in a Minute [Infographic]Ayaz Nanji
  How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
  Big Data, Data, Research Summaries, Social Media, Social Networking, Websites
• Seven Things That Make Consumers Distrust Brand WebsitesAyaz Nanji
  Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Web Content, Websites
• The Most Effective Tactics for Optimizing B2B Landing PagesAyaz Nanji
  B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
  B2B Marketing, Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• How to Increase Website Traffic Without Focusing on Text Content CreationMark Runyon
  Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how ...
  Blogging, Content Marketing, Keywords, Search Engine Marketing, Social Media, User-Generated Content, Web Content, Website Design, Websites
• Five Tips for Supercharging Your Customers' Mobile Shopping ExperienceIrv Shapiro
  Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers.
  Consumer Electronics, Customer Experience, High-Tech Marketing, Mobile Marketing, Sales, Smartphones, Websites
• Consumers' Social Login Preferences in 2015 [Infographic]Ayaz Nanji
  Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data, Websites