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• Why Marketers Should Support Legislation on Customer ReviewsJonathan Hinz
  The value of online consumer reviews includes seeing both positive and negative reviews. That's why preserving the right to voice such opinions matters.
  Content, Customer Behavior, Customer Insight, Customer Relationships, Product Management, Social Media, Websites
• 11 Common Website Conversion Killers [Infographic]Verónica Jarski
  Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
  Blogging, Content, Copywriting, Customer Engagement, Sales, Websites
• How to Benchmark Your Marketing Performance Against Your Competition'sAnna Kayfitz
  Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  Benchmarking, Data, Digital Marketing, Market Research, Marketing Analytics, Marketing Strategy, Social Listening, Websites
• Small Business Websites: The Haves and Have-NotsAyaz Nanji
  Just under half (46%) of small business owners say their company does not have a website, according to a recent report from Clutch.
  Research Summaries, Small Business, Survey Data, Websites
• Five Steps to Build E-Commerce Sales: How to Link Engagement to RevenueBrian Rigney
  Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are ...
  B2C, Customer Engagement, E-Commerce, Engagement, Location-Based Marketing, Mobile Marketing, Retail Marketing, Website Design, Websites
• Three UX Principles That Help Your Website Do Its Job RightRobert Berris
  The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your ...
  Collaboration, Customer Insight, Mobile Marketing, SEO, Website Design, Websites
• Geotargeting: Proven Practices of Location-Tailored SEOAlexander Kesler
  You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.
  Google, International Marketing, Local Marketing, Location-Based Marketing, Search Engine Marketing, SEO, Websites
• Four Crucial Things You Need to Be Doing for Search MarketingMike Neumeier
  Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following.
  Collaboration, Digital Marketing, Google, Keywords, Search Engine Marketing, Search Engines, Websites
• The War Against Ad Blocking: Publishers Fight for Their LivelihoodLauren Pedersen
  More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
  Ad Copy, Advertising, Customer Behavior, Customer Experience, Marketing Strategy, Sales and Advertising, Websites
• Eye-Tracking Study: How Consumers View Display AdsAyaz Nanji
  Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• The Top 50 US Digital Media PropertiesAyaz Nanji
  Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.
  Customer Behavior, Facebook, Google, Research Summaries, Websites
• Seven Common Mistakes Marketers MakeSubir Kumedan
  If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  Customer Behavior, Customer-Centric, Customer Experience, E-Commerce, Landing Pages, Testing, Website Design, Websites
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• A Newbie's Guide to A/B-Testing [Infographic]Verónica Jarski
  A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.
  Advertising, Marketing Strategy, Measurement, Metrics, Testing, Web Analytics, Websites
• How Much Traffic to Websites Comes From Bots?Ayaz Nanji
  Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva Incapsula.
  Digital Marketing, Research Summaries, Search Engines, Websites
• Top 10 How-To Articles of 2015 on MarketingProfs
  These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
  Career Management, Content, Copywriting, Email, Marketing Tips, Metrics, Website Design, Websites, Writing
• 'Free' Media Images Can Cost You Thousands of DollarsAndy Kelley
  One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time.
  Content, Creativity, Digital Marketing, Websites
• Three Key Differences Between A/B-Testing and Multivariate-TestingAlp Mimaroglu
  Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways ...
  Content, Measurement, Testing, Website Design, Websites
• How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]Verónica Jarski
  Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
  Brand Awareness, Customer Behavior, Customer Insight, Customer Satisfaction, Digital Marketing, Product Management, Referrals, Websites
• 17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]Verónica Jarski
  Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost.
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Service, E-Commerce, Sales, Social Media, Websites