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• Kill These 12 Content Marketing Software Bugs (It's Not What You Think)Ernest Nicastro
  These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
  Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• Four Scrappy Content Marketing HacksNick Westergaard
  These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Small Business, User-Generated Content, White Papers, Writing
• Content Marketing Production: Creative Solutions Few B2B Marketers Know How to DeployTodd Ebert
  B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
  B2B Marketing, Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Writing
• Seven Common Blogging Mistakes to Avoid [Infographic]Verónica Jarski
  Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Media, Websites, Writing
• The 10 Most Common Phrases in Viral HeadlinesAyaz Nanji
  Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random ...
  Content, Copywriting, Research Summaries, Social Media, Social Networking, Writing
• Seven Tips for Improving Your Content Marketing With Scannable Web ContentBrian Sutter, Kim Keller
  Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Writing
• The Write Stuff: Is High-Quality Content More Effective?Ayaz Nanji
  Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
  Content, Content Marketing, Content Strategy, Copywriting, Research, Research Summaries, Writing
• Four Tools for Endless Content IdeasRebecca Haynes
  A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as ...
  Blogging, Content, Content Marketing, Keywords, Writing
• Four Traits That Turn Your Brand Story From Meh to MarvelousBrad Shelton
  Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better ...
  Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Writing
• 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]Verónica Jarski
  Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.
  Blogging, Content, Copywriting, Writing
• Best-Practices for Increasing Your Online Form's Conversion RateChad Reid
  Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice ...
  Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Website Design, Writing
• Five Content Writing Tips That Will Automatically Make You a Better BloggerJohn Wieber
  Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long ...
  Blogging, Content, Copywriting, Writing
• The Ideal Word Counts for Social Media Posts [Infographic]Verónica Jarski
  What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Writing
• Your Handy Cheat Sheet for Writing Headlines [Infographic]
  How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."
  Blogging, Content, Public Relations, Writing
• How to Write and Respond to RFPs: Some Best-PracticesRichard Simms
  Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for ...
  B2B Marketing, Hiring Outside Resources, Sales, Services Marketing, Writing
• The Emojis Used Most by Brands in Marketing MessagesAyaz Nanji
  The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.
  Content, Content Marketing, Copywriting, Research Summaries, Writing
• Five Tips for Finding the Right Editor for Your Business BookJacqui Pretty
  A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
  Career Management, Content, Hiring Outside Resources, Writing
• How to Maximize Your Content's Reach on Social MediaJohn Unger
  It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, ...
  Content, Content Marketing, Customer Behavior, Engagement, Social Media, Writing
• A Sensible Social Media Checklist for Businesses [Infographic]Verónica Jarski
  Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
  Blogging, Content, Content Strategy, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter, Writing, YouTube
• Five Surprising Ways to Write Addictive Business Blog PostsLisa Pierson
  So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business ...
  Blogging, Content, Content Marketing, Copywriting, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Writing