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• In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?Steve Rayson
  What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an ...
  Content, Engagement, Social Media, Writing
• Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?Ayaz Nanji
  You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...
  Career Management, Email, Research Summaries, Survey Data, Writing
• The Only Checklist You Need for Really Good Email Design [Infographic]Laura Forer
  Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed.
  Content, Email, Email Campaigns, Email Marketing, Writing
• The Modern Press Release: Two Don'ts and Three Do'sJay Hickman
  The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here ...
  Content, Press Releases, Public Relations, Publishing, Writing
• The Indispensable Social Media Cheat Sheet [Infographic]Laura Forer
  Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools.
  Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Social Media, Twitter, Writing, YouTube
• Boost Your Email ROI by Improving Your Copy's ReadabilityTrisha Randolph
  As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it ...
  Content, Copywriting, Email, Email Marketing, Email Subject Lines, Writing
• Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]Laura Forer
  Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.
  Content, Customer Communications, Customer Service, Facebook, Social Media, Twitter, Writing
• Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)Laura MacPherson
  You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?
  Content, Content Marketing, Lead Generation, Lead Nurturing, Sales, Value Propositions, Writing
• The Business Case for Behavior-Changing Content: Five Rules of EngagementTara-Nicholle Nelson
  Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, ...
  Content, Content Marketing, Customer Engagement, Engagement, Web Content, Writing
• The 20 Most Effective Numbers in Facebook Post HeadlinesAyaz Nanji
  List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
  Content, Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Writing
• Five Mantras That Can Lead to More Leads From Your Blog [Infographic]Laura Forer
  Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
  Blogging, Blogging Policy, Content, Content Marketing, Content Strategy, Lead Generation, Writing
• From Onboarding to Ousting: How to Manage Freelance WritersJoe Griffin
  Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring ...
  Content, Hiring Outside Resources, Management, Writing
• How to Improve Your Content Marketing by Embracing FailureTyler Hakes
  Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In ...
  Content, Content Marketing, Content Strategy, Marketing Planning, Writing
• This Is What Works in Facebook Headlines: The 20 Most Effective PhrasesAyaz Nanji
  Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this ...
  Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Writing
• The Top 4 Threats to Creative Copywriting and How to Overcome ThemJessica Swanda
  Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
  Ad Copy, Advertising, Content, Copywriting, Creativity, Web Content, Writing
• 12 Productivity Hacks to Help You Write Faster [Infographic]Laura Forer
  Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.
  Career Management, Content, Time Management, Writing
• Writing: Six Types of Hooks to Reel in ReadersSara McGuire
  A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• When and Where Bloggers BlogAyaz Nanji
  Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing
• How to Create Tons of Good Content: Make Yourself a Content Lord of the RingsJonathan Kranz
  Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content ...
  Career Management, Content, Content Marketing, Copywriting, Hiring Outside Resources, Management, Web Content, Writing
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content, Webinars, Writing