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• Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]Verónica Jarski
  If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Customer Insight, Marketing Strategy, Sales and Advertising, Web Content, Writing
• The Most Effective Elements of Clickbait Article HeadlinesAyaz Nanji
  What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
  Blogging, Content, Research Summaries, Survey Data, Web Copy, Writing
• How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any IndustryRogelio Rodriguez
  Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Personas, Writing
• A Four-Step Process for Creating Compelling Content for Your AudienceScott Sims
  Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...
  Blogging, Blogging Strategy, Content, Content Strategy, Web Content, Writing
• Four Major Reasons You Should Hire a CopywriterJim Compton-Hall
  Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter.
  Content, Copywriting, Web Content, Writing
• How to Crowdsource Your Content Creation IdeasKelsey Raymond
  You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...
  Collaboration, Content, Content Strategy, Public Relations, Web Content, Writing
• The Science of Creating Highly Shareable Roundup Posts [Infographic]Verónica Jarski
  A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Keywords, Social Media, Writing
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• 10 Rapid-Fire Tips for Writing 2,500 Words per HourMark Messick
  Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
  Career Management, Content, Copywriting, Web Content, Writing
• Top 10 How-To Articles of 2015 on MarketingProfs
  These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
  Career Management, Content, Copywriting, Email, Marketing Tips, Metrics, Website Design, Websites, Writing
• Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf LifeRory Schaff
  The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Analytics, Social Media, Web Content, Writing
• How Do You Compare With Serious Business Bloggers? [Infographic]Barry Feldman
  Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Writing
• Book Marketing Basics: Advice for AuthorsMegan Morrison
  Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing ...
  Advertising, Content, Marketing Strategy, Public Relations, Writing
• Create Snackable Content for Your Mobile Customers [Infographic]Verónica Jarski
  Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
  Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Writing
• How to Use Heuristics Marketing to Your AdvantageCam Secore
  Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  Ad Copy, Advertising, B2C, Behavioral Marketing, Copywriting, Customer Behavior, Writing
• How to Repurpose Your Content Correctly [Infographic]Verónica Jarski
  Extend the life and reach of your content by repurposing it in various engaging ways.
  Content, Content Marketing, Content Strategy, Facebook, Marketing Strategy, Podcasting, SlideShare, Social Media, Twitter, Web Content, Writing
• How to Use 'Story-Selling' and Modular Content to Drive SalesMelissa Andrews
  Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Nurturing, Print Collateral, Sales, Writing
• Landing Page Design: Seven Tested Ways to Improve ConversionAlp Mimaroglu
  There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.
  Content, Email, Landing Pages, Web Content, Website Design, Websites, Writing
• Walking the Content Tightrope: How to Create Content That Is Shareable and Trustworthy [Infographic]Verónica Jarski
  Content creation means engaging in a balancing act—walking a tightrope between content that's trustworthy and content that's shareable. These seven tips can help you keep your balance.
  Content, Content Marketing, Copywriting, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Writing
• Three Steps to Creating an Offer That Gets Leads and SalesLeigh Hankin
  Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
  Ad Copy, Content, Copywriting, Customer Behavior, Lead Generation, Sales, Writing