Contributed by Ayaz Nanji
- The Podcast Market in 2017: Demographic and Listening Trends
One in four Americans has listened to at least one podcast in the past month, according to recent research from ...
- What Emotionally Connects Consumers to Brands?
Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according ...
- The Ideal Pre-Roll Ad Lengths for Short-Form Videos
Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute ...
- 120 Power Words That Boost Push-Notification Engagement
Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more ...
- The State of Healthcare Content Marketing in 2017
Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving ...
- Why Brands Use Social Media Listening Tools
Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and ...
- How Marketers Score Their Firms on 17 Digital Capabilities
Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's ...
- Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?
Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that ...
- The 20 Most Visible Sites on Google Search Results
Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears ...
- The Top Sales Challenges of 2017
Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research ...
- The Top Hurdles to Proving Digital Marketing ROI
Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI ...
- The Email Priorities of Brand and Agency Marketers in 2017
Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response ...
- B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]
Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused ...
- The Biggest Mistakes Small Businesses Make With Their Websites
Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according ...
- Lead Generation Landing Page Benchmarks and Top Content Tactics
Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research ...
- How Brands Are Using Influencer Content
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent ...
- The Most In-Demand Marketing Skills in 2017
Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to ...
- The Share of Smartphone Visits to Websites in Seven Major Industries
The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according ...
- Which Brands and Social Networks Do Teens Think Are Cool?
US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think ...
- Which Digital Marketing Channels Are Small Businesses Investing In?
Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from ...
- The Most Popular B2B Data Providers With Marketers
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.
- Why Consumers Complain About Brands
Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra.
- How Much Time Do US Adults Spend on Mobile Each Day?
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent ...
- Eye-Tracking Study: How Consumers View Google Search Results for Hotels
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according ...
- The 10 Highest-Paying Digital Marketing Jobs
Which jobs related to digital marketing and technology have the highest average annual salary ranges? Mondo, a national staffing agency, ...
- How Special Offers in Email Subject Lines Impact Performance
Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject ...
- The Changing Content Preferences of B2B Buyers
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to ...
- Global Advertising Forecast for 2017 by Ad Medium and Region
In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a ...
- The Value of a Happy Customer [Infographic]
Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent ...
- The State of Digital Marketing and Marketing Software M&A
Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the ...
- Facebook Advertising Benchmarks for 18 Industries [Infographic]
The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.
- The Most Effective Tactics for Growing Email Lists
Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2.
- Family-Travel Search Trends: Most Popular Dates and Keywords
Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according ...
- The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers
Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older ...
- The 10 Companies With the Best Reputations Worldwide
Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute.
- How Much Instagram Influencers Charge to Post Sponsored Content
Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, ...
- Average Salaries of Common Inbound Marketing and SEO Jobs
What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs?
- Which TV Channels Are Consumers Willing to Pay For?
Which TV channels would consumers most want to include in an à la carte television package if they could build ...
- Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016
Some 13% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent ...
- The Evolution of Technology Buying Committees: Changing Roles, Ages, and Expectations
In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well ...
- Marketing Technology Tool and Platform Use
Most companies (61%) use six or more martech tools/platforms as part of their marketing stack, according to recent research from ...
- Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter ...
- The 25 Most Popular Digital Properties in 4Q16
Google, Facebook, and Yahoo had the most-visited websites by consumers in the United States in the fourth quarter of 2016, ...
- The Average Age and Tenure of C-Suite Executives
The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent ...
- Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]
Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do ...
- The Top Digital Channels for Generating B2B Leads
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according ...
- Emails Sent by Marketers on Mondays Have More Mistakes
Emails sent by marketers on Mondays have more errors in their subject lines, on average, compared with emails sent on ...
- How Mobile Dominates YouTube Viewership [Infographic]
Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent ...
- The Most Popular Social Network With Micro-Influencers
Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research ...
- How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and Challenges
Some 71% of Inc. 500 companies now have a written social media plan, according to recent research conducted by the ...
- Snapchat Benchmarks for Brands
Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according ...
- The Impact of Gmail Tabs on Email Behavior
Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from ...
- The Job Benefits Employees Value Most
For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl.
- Account-Based Marketing: Top Tactics, Challenges, and Goals
Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
- How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to ...
- Is Snapchat Just a Fad?
US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent ...
- The 10 Super Bowl Ads That Stood Out Most With Consumers
Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according ...
- Do Marketers Google Prospective Employees?
Some 44% of marketing executives and 63% of advertising executives say they search online for information about prospective employees at ...
- User Research Trends: When, Why, and How Brands Test Offerings
Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from ...
- Which Emotions Are Associated With Good (and Bad) Brand Experiences?
Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment.
- The Impact of Email List Segmentation on Engagement
Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented ...
- The 20 Most 'Simple' Brands
Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale.
- How Using Emojis in Instagram Posts Influences Engagement
Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to ...
- Small Business Digital Marketing Trends for 2017
Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to ...
- The State of Influencer Marketing in 2017
Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to ...
- Email Open Rate Benchmarks for Sales Messages
Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
- Mobile App Use Before, During, and After the Big Game on Super Bowl Sunday
Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game ...
- Agencies and Content Marketing: Predictions, Trends, and Challenges
Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research ...
- Sales Strategies of High-Growth Companies
High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, ...
- B2B Video Benchmarks for 2017
Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during ...
- Eye-Tracking Study: Online Ad Elements and Formats That Get Attention
Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to ...
- The Apps and Technologies Trending With College Students [Infographic]
College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, ...
- Consumers Want These E-Commerce Website Elements Personalized
The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according ...
- Do Consumers Care More About Businesses' Competence or Morality?
Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less ...
- Metrics and KPIs Used Most to Measure Marketing Performance
Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention ...
- Media, Tech, and Telecom M&A Trends
Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to ...
- The Perfect Cart-Abandonment Email [Infographic]
Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to ...
- The Best Times and Approaches for Pitching Journalists
Most journalists say they like to be pitched story ideas early in the week and in the morning, according to ...
- Will Artificial Intelligence Have a Major Impact on B2B Marketing?
B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five ...
- Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.
- The 10 Biggest E-Commerce Shopping Days of 2016
Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research ...
- How Digital Marketers Are Using Visual Content [Infographic]
Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, ...
- Marketing and Advertising Executives' Hiring Plans for 2017
Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according ...
- How the Role of the CMO Is Changing
Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent ...
- The Most Important Google Search Rank Factors [Infographic]
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, ...
- Newspaper Readership Trends by Platform and Age
Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from ...
- Executives' Marketing Technology Budget Plans for 2017
Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did ...
- The Most Effective SEO Tactics
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
- The Most Effective Digital Channels to Include in 2017 Marketing Plans
Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.
- Marketers' Top Investment Priorities for 2017
Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot.
- SMB Owners' Top Priorities for 2017
Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, ...
- America's Relationship With Work Email [Infographic]
Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail.
- Video Viewing on Social Networks: Trends and Consumer Preferences
Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from ...
- 3Q16 Email Marketing Benchmarks and Trends
The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter ...
- Global Advertising Forecast for 2017
Global advertising spending is forecast to reach $547 billion in 2017, up 4.4% from 2016 ad spend levels, according to ...
- B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals
Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather ...
- How B2B Companies Are Using Marketing Automation
More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet ...
- The Best-Performing Words in Holiday-Themed Email Subject Lines
Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines ...
- The Top 20 Digital Marketing Influencers
Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in ...
- What Consumers Want From Retailers This Holiday Season [Infographic]
Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from ...