Marketing Resources: CAN-SPAM

• 17 Email Marketing Terms Every Business Should Knowby DJ Waldow
  Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing.
  More articles on CAN-SPAM, Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing
• Nine Email Tactics That Can Put You Out of Businessby Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
  More articles on CAN-SPAM, Copywriting, Email Marketing, Email Service Providers, Email Subject Lines, Landing Pages, Marketing Tips, Permission Email Marketing, Testing
• CAN-SPAM: Basic Real-World Compliance Tips for Marketersby Neil Anuskiewicz
  In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing that clean-up, earlier this year the Federal Trade Commission (FTC) ...
  More articles on CAN-SPAM, Email Lists, Email Marketing, Spam
• Seven Rules for Achieving Higher Online Survey Response Ratesby Dean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a lack of incentives for survey completion. So how do you ensure ...
  More articles on CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• Key Tune-up Tips to Keep Your Email Campaigns Hummingby Lena Waters
  In this era of blocked images, preview panes, new ISP deliverability rules, and the constant flux in rendering issues associated with Web-based and desktop email clients... a one-size-fits-all email design just won't cut it. Each email template needs to be ...
  More articles on CAN-SPAM, Email Campaigns, Email Deliverability, Permission Email Marketing, Testing, Writing
• Five March Madness Lessons for Email Marketersby Jordan Ayan
  This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title. Marketers, like the college teams, can use these five winning strategies to improve their email marketing game.
  More articles on CAN-SPAM, Email Marketing, Permission Email Marketing, Testing, Writing
• Is Your IP Address Whitelisted?by Neil Anuskiewicz
  You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a stunning custom email. You then send the email to your list ...
  More articles on CAN-SPAM, Email Deliverability, Email Lists, Email Marketing, Email Service Providers
• Deliverability: Are Your Email Messages Trusted?by Joshua Baer
  Deliverability is overwhelmingly the greatest email marketing challenge. What can you do to make sure your marketing campaigns avoid the obstacles and get delivered for the highest possible ROI?
  More articles on CAN-SPAM, Copywriting, Email Deliverability, Email Marketing, Email Service Providers
• Customer Acquisition: Improving Subscription Ratesby Helen Ching
  Customer acquisition directly contributes to your bottom line. Use the following five strategies to help you improve subscriptions to your content—print or online.
  More articles on CAN-SPAM, Customer Acquisition, Customer Experience, Email Hygiene, Email Lists, Permission Email Marketing, Surveys, Targeting
• Thought Leaders Commune on Email Marketing, Part 2: Getting Past the Spam Filtersby Stephan Spencer
  MarketingProfs recently convened a Thought Leaders Summit of global experts to discuss the critical issues facing email marketers today. On hand were the likes of Chris Baggot of Exact Target, consultant Rok Hrastnik, DoubleClick's Eric Kirby of DoubleClick, and Forrester's ...
  More articles on CAN-SPAM, Email Campaigns, Email Deliverability, Email Lists, Email Service Providers, Email Subject Lines, Preview Pane, RSS
• Thought Leaders Commune on Email Marketing: Spam Is Not the Only Issueby Stephan Spencer
  Email marketing has an innate and powerful ability to communicate one-to-one with your customers. But its cost-effectiveness has been its Achilles heel; so many marketers are now using email that consumers are overwhelmed. Is email marketing, as we know it, ...
  More articles on Benchmarking, CAN-SPAM, Email Marketing, Measurement, Metrics, Permission Email Marketing, Preview Pane, RSS
• The Distinct Advantage of One-to-One Marketing (Part 2)by Jason OConnor
  One of the wonderful things about one-to-one email marketing is that very few companies are doing it today. Most multinational organizations, medium-sized and small businesses miss the boat completely. Here, using a detailed B2B example, we delve into the realm ...
  More articles on B2B Marketing, CAN-SPAM, Copywriting, Email Lists, Email Marketing, Email Subject Lines, Websites
• Six Email Marketing Remindersby Mark Brownlow
  When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing. Here are some reminders to help you step back and reevaluate your email marketing ...
  More articles on CAN-SPAM, Email Marketing, Permission Email Marketing, Testing
• Must-Have Terms for Co-registration Insertion Ordersby Stephan Pretorius
  Co-registration (or co-reg, as it is commonly known) is rapidly gaining ground as a media tactic. In the age of CAN-SPAM, and with an increased understanding in the market about the importance of user permission for effective email communication, co-reg ...
  More articles on CAN-SPAM, Email Lists, Permission Email Marketing
• The Australian Spam Act in Profile (Part 2)by Gordon Cramer
  In the first part of this two-part article, we took a look at the heart of the Australian Spam Act and how it differs from other legislation. Here we conclude with a description of message types, together with some examples, ...
  More articles on CAN-SPAM, Email Marketing, Permission Email Marketing
• The Australian Spam Act in Profile (Part 1)by Gordon Cramer
  The US started the ball rolling over a year ago with CAN-SPAM, followed closely by the EU directives implementation. This article, presented in two parts, looks at the Australian Spam Act, which came into force in April of this year. ...
  More articles on CAN-SPAM, Permission Email Marketing, Websites, Writing
• What to Look for in an Email Services Provider (Part 1 of 2)by Paul Broni
  It's important to get your money's worth when hiring an email services provider.
  More articles on CAN-SPAM, Email Deliverability, Email Marketing, Email Service Providers, Hiring Outside Resources, Testing
• CAN-SPAM: A Headache for Channel Marketersby Mark Littrell
  The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.
  More articles on CAN-SPAM, Channel Marketing, Email Marketing, Email Subject Lines
• SWOT Team: From Clicks to Ka-Ching!by Hank Stroll, Yvonne Bailey
  How can we increase our conversion rates on a pay-per-click search deal? Also this week: Should we continue renting from third-party list brokers?
  More articles on CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges
• SWOT Team: Will CAN-SPAM Make List Brokers Obsolete?by Hank Stroll, Yvonne Bailey
  Should legitimate marketers continue to work with third-party list brokers or build their own in-house lists? Also this week: What are your best practices for selling to the CEO?
  More articles on CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges, Sales, Small Business

See all 23 marketing articles related to CAN-SPAM

• Five Ways to Keep Subscribers From Hitting the Spam Button
  There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  More articles on CAN-SPAM, Customer Behavior, Email Campaigns, Marketing Tips
• What Does Opt-In Really Mean?
  The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  More articles on CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
• Why CAN-SPAM Compliance Isn't Enough
  "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  More articles on CAN-SPAM, Customer Behavior, Email Marketing
• Mastering the Language of Email Marketing
  "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  More articles on CAN-SPAM, Email Marketing, Writing
• Does This Look Like Spam to You?
  "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  More articles on CAN-SPAM, Customer Behavior, Email Marketing, Spam
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  More articles on CAN-SPAM, Email Marketing, Management, Marketing Smarter
• That's Too Fwd:
  When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
  More articles on CAN-SPAM, Email Marketing
• CAN-SPAM: My BFF
  Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
  More articles on CAN-SPAM, Email Marketing
• CAN-SPAM and Permission: Boosting Deliverability
  Last week, we discussed some of the common CAN-SPAM pitfalls detailed in an ExactTarget whitepaper. Now, we're switching our focus from meeting minimum requirements to actually raising the deliverability bar. ...
  More articles on CAN-SPAM, Email Deliverability, Email Marketing, Permission Email Marketing
• Avoiding the CAN-SPAM Pitfalls
  "At first glance, the CAN-SPAM Act establishes fairly basic rules for an organization to follow," says a whitepaper produced by ExactTarget. "However, given that this law is constantly evolving … ...
  More articles on CAN-SPAM, Email Marketing

See all Daily Posts in our library

CAN-SPAM online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Better Email DeliverabilityBroadcast on 8/14/2008 11:00:00 AM
  More seminars on CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
• Reaching Your Prospect's Inbox: Better Email DeliverabilityBroadcast on 5/10/2007
  More seminars on CAN-SPAM, Customer Satisfaction, Email Deliverability, Email Marketing, Marketing Tips, Measurement
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseBroadcast on 8/24/2006 11:00:00 AM
  More seminars on CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing

See all On Demand Seminars in our library

CAN-SPAM marketing downloads for the busy professional

• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing

See all Tools and Downloads in our library