• Nine Email Tactics That Can Put You Out of Business by Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
  More articles on CAN-SPAM, Copywriting, Email Marketing, Email Service Providers, Email Subject Lines, Landing Pages, Marketing Tips, Permission Email Marketing, Testing
• CAN-SPAM: Basic Real-World Compliance Tips for Marketers by Neil Anuskiewicz
  In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing that clean-up, earlier this year the Federal Trade Commission (FTC) ...
  More articles on CAN-SPAM, Email Lists, Email Marketing, Spam
• Seven Rules for Achieving Higher Online Survey Response Rates by Dean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a lack of incentives for survey completion. So how do you ensure ...
  More articles on CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• Key Tune-up Tips to Keep Your Email Campaigns Humming by Lena Waters
  In this era of blocked images, preview panes, new ISP deliverability rules, and the constant flux in rendering issues associated with Web-based and desktop email clients... a one-size-fits-all email design just won't cut it. Each email template needs to be ...
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• Five March Madness Lessons for Email Marketers by Jordan Ayan
  This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title. Marketers, like the college teams, can use these five winning strategies to improve their email marketing game.
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• Is Your IP Address Whitelisted? by Neil Anuskiewicz
  You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a stunning custom email. You then send the email to your list ...
  More articles on CAN-SPAM, Email Deliverability, Email Lists, Email Marketing, Email Service Providers
• Deliverability: Are Your Email Messages Trusted? by Joshua Baer
  Deliverability is overwhelmingly the greatest email marketing challenge. What can you do to make sure your marketing campaigns avoid the obstacles and get delivered for the highest possible ROI?
  More articles on CAN-SPAM, Copywriting, Email Deliverability, Email Marketing, Email Service Providers
• Customer Acquisition: Improving Subscription Rates by Helen Ching
  Customer acquisition directly contributes to your bottom line. Use the following five strategies to help you improve subscriptions to your content—print or online.
  More articles on CAN-SPAM, Customer Acquisition, Customer Experience, Email Hygiene, Email Lists, Permission Email Marketing, Surveys, Targeting
• Thought Leaders Commune on Email Marketing, Part 2: Getting Past the Spam Filters by Stephan Spencer
  MarketingProfs recently convened a Thought Leaders Summit of global experts to discuss the critical issues facing email marketers today. On hand were the likes of Chris Baggot of Exact Target, consultant Rok Hrastnik, DoubleClick's Eric Kirby of DoubleClick, and Forrester's ...
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• Thought Leaders Commune on Email Marketing: Spam Is Not the Only Issue by Stephan Spencer
  Email marketing has an innate and powerful ability to communicate one-to-one with your customers. But its cost-effectiveness has been its Achilles heel; so many marketers are now using email that consumers are overwhelmed. Is email marketing, as we know it, ...
  More articles on Benchmarking, CAN-SPAM, Email Marketing, Measurement, Metrics, Permission Email Marketing, Preview Pane, RSS
• The Distinct Advantage of One-to-One Marketing (Part 2) by Jason OConnor
  One of the wonderful things about one-to-one email marketing is that very few companies are doing it today. Most multinational organizations, medium-sized and small businesses miss the boat completely. Here, using a detailed B2B example, we delve into the realm ...
  More articles on B2B Marketing, CAN-SPAM, Copywriting, Email Lists, Email Marketing, Email Subject Lines, Websites
• Six Email Marketing Reminders by Mark Brownlow
  When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing. Here are some reminders to help you step back and reevaluate your email marketing ...
  More articles on CAN-SPAM, Email Marketing, Permission Email Marketing, Testing
• Must-Have Terms for Co-registration Insertion Orders by Stephan Pretorius
  Co-registration (or co-reg, as it is commonly known) is rapidly gaining ground as a media tactic. In the age of CAN-SPAM, and with an increased understanding in the market about the importance of user permission for effective email communication, co-reg ...
  More articles on CAN-SPAM, Email Lists, Permission Email Marketing
• The Australian Spam Act in Profile (Part 2) by Gordon Cramer
  In the first part of this two-part article, we took a look at the heart of the Australian Spam Act and how it differs from other legislation. Here we conclude with a description of message types, together with some examples, ...
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• The Australian Spam Act in Profile (Part 1) by Gordon Cramer
  The US started the ball rolling over a year ago with CAN-SPAM, followed closely by the EU directives implementation. This article, presented in two parts, looks at the Australian Spam Act, which came into force in April of this year. ...
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• What to Look for in an Email Services Provider (Part 1 of 2) by Paul Broni
  It's important to get your money's worth when hiring an email services provider.
  More articles on CAN-SPAM, Email Deliverability, Email Marketing, Email Service Providers, Hiring Outside Resources, Testing
• CAN-SPAM: A Headache for Channel Marketers by Mark Littrell
  The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.
  More articles on CAN-SPAM, Channel Marketing, Email Marketing, Email Subject Lines
• SWOT Team: From Clicks to Ka-Ching! by Hank Stroll, Yvonne Bailey
  How can we increase our conversion rates on a pay-per-click search deal? Also this week: Should we continue renting from third-party list brokers?
  More articles on CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges
• Is Your Company CAN-SPAM Compliant? by Neil Squillante
  The CAN-SPAM Act may ensnare legitimate businesses as well, especially small businesses with no compliance experience.
  More articles on CAN-SPAM, Email Lists, Email Marketing, Email Subject Lines, Marketing Tips
• The CAN-SPAM Act: Real Reform or Political Pork? by Neil Squillante
  Now just a House vote and a presidential signature away from becoming law, the CAN-SPAM Act of 2003 merits some scrutiny by the online marketing industry to figure out whether the end of spam is in sight.
  More articles on CAN-SPAM, Email Marketing, Email Subject Lines, Permission Email Marketing

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• Does This Look Like Spam to You?
  "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  More articles on CAN-SPAM, Customer Behavior, Email Marketing, Spam
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  More articles on CAN-SPAM, Email Marketing, Management, Marketing Smarter
• That's Too Fwd:
  When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
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• CAN-SPAM: My BFF
  Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
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• CAN-SPAM and Permission: Boosting Deliverability
  Last week, we discussed some of the common CAN-SPAM pitfalls detailed in an ExactTarget whitepaper. Now, we're switching our focus from meeting minimum requirements to actually raising the deliverability bar. ...
  More articles on CAN-SPAM, Email Deliverability, Email Marketing, Permission Email Marketing
• Avoiding the CAN-SPAM Pitfalls
  "At first glance, the CAN-SPAM Act establishes fairly basic rules for an organization to follow," says a whitepaper produced by ExactTarget. "However, given that this law is constantly evolving … ...
  More articles on CAN-SPAM, Email Marketing

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CAN-SPAM online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Better Email DeliverabilityAttendee rating:  - 8/14/2008
  More seminars on CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
• Reaching Your Prospect's Inbox: Better Email DeliverabilityAttendee rating:  - 5/10/2007
  More seminars on CAN-SPAM, Customer Satisfaction, Email Deliverability, Email Marketing, Marketing Tips, Measurement
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseAttendee rating:  - 8/24/2006
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CAN-SPAM marketing downloads for the busy professional

• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
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