Strategy: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Foundational Elements of Marketing Analytics SuccessMark Emond
  A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
  CRM, Customer Acquisition, Customer Insight, Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Operations, Measurement, Metrics
• Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
  Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
  Customer Communications, Customer Relationships, International Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Permission Email Marketing, Positioning, Segmentation, Strategy
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business
• Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?Philip Paranicas
  Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Business, Social Media, Strategy
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
  "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
  Blog Comments, Blogging, Content, Content Marketing, Direct Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO
• Marketing Budgets and Staffing Levels Rising WorldwideLenna Garibian
  The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading ...
  Marketing Budgets, Mobile Marketing, Online Marketing, Research Summaries, Strategy, TV
• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 5)Sid Smith
  To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends ...
  B2B Marketing, Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• A New Marketing Lesson From the 2012 London OlympicsLiz Elting
  The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the ...
  Content, International Marketing, Location-Based Marketing, Marketing Strategy, Online Marketing, Social Media, Strategy, Web Content
• Three Creative Ways to Boost Response on Facebook
  As we mentioned last time, B2B marketers are becoming more socially adept. As a result, tips continue to emerge about what's working best to engage users at the major social ...
  Social Media, Social Networking, Strategy

Strategy: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
  Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
• To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]by Matthew Grant
  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Small Business, Strategy
• Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]by Matthew Grant
  The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.
  Advertising, B2B Marketing, Content, Content Marketing, Lead Generation, Marketing Smarts, Sales, Strategy, Web Content
• Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]by Matthew Grant
  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the ...
  Content, Content Marketing, Customer Behavior, Inbound Marketing, Marketing Smarts, Social Media, Strategy

Strategy: Online seminar broadcasts from the best minds in marketing

• Brand Yourself: Busting the Nine-Second BarrierBroadcast on 3/14/2013 with KiKi L'Italien
  This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live.
  Brand Positioning, Branding, Personal Branding, Strategy
• MarketingProfs University: Presentation Elevation—How to Educate, Inspire, and EngageBroadcast on 2/14/2013 with Michael Weiss
  This PRO seminar and kick-off class of MarketingProfs University's Presentations Unleashed will teach you how to make a powerful impression on your audience and leave them energized and inspired by your ideas.
  PowerPoint, Presentations, Public Speaking, Strategy
• How to Become a Trusted Brand and Industry LeaderBroadcast on 1/17/2013 with John Morgan
  In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you).
  Brand Awareness, Brand Positioning, Branding, Marketing Strategy, Strategy
• Breaking Down Silos to Build Better Marketing CampaignsBroadcast on 8/23/2012 with Geoff Livingston, Gini Dietrich
  In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
  Management, Marketing Challenges, Marketing Strategy, Marketing Tips, Strategy
• How to Hammer Your Brand Into the Minds of Your ConsumersBroadcast on 7/19/2012 with Laura Ries
  In this PRO seminar, you'll learn about the ten types of visual hammers, why you need one, and how to find the perfect one for your brand.
  Brand Awareness, Brand Positioning, Branding, Customer Behavior, Logos, Strategy
• MarketingProfs University: How to Effectively Generate and Manage LeadsBroadcast on 7/12/2012 with James W. Obermayer
  This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads.
  B2B Marketing, Inbound Marketing, Lead Generation, Lead Quality, Lead Scoring, ROI, Sales, Strategy

Strategy: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Tips to Help You Get OrganizedReleased on 9/7/2012 with Jill Duffy
  Get back on track with five organizational tips you can put into place right away to help increase your productivity (and that means more success, more revenue!)
  Creativity, Strategy, Take 10
• Take 10: Four Steps to Creating a Useful Engagement MetricReleased on 8/3/2012 with Laura Patterson
  In just 10 minutes, you'll learn how to best engage with your customers, why engagement is important, and how to put it to good use!
  Customer Behavior, Customer Engagement, Measurement, Metrics, Strategy, Take 10
• Take 10: Five Key Ways to Optimize Your QR Code PerformanceReleased on 7/20/2012 with Brian Klais
  In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign.
  Digital Marketing, Interactive Marketing, Marketing Analytics, Measurement, Metrics, Mobile Marketing, Strategy, Take 10
• Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the BizReleased on 5/11/2012 with Verónica Maria Jarski
  In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations.
  Content, Content Marketing, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips, Strategy, Take 10