Research: How-to articles covering the latest marketing tactics, tips, and strategies.

• Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY GrowthAyaz Nanji
  Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up ...
  Advertising, Research, Research Summaries
• B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
  The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
  B2B Marketing, Business Intelligence, CRM, Customer Acquisition, Customer Behavior, Customer Insight, Customer Relationships, Customer Retention, Marketing Strategy, Measurement
• How to Conduct Focus Groups: Seagate's ExampleJonathan Long
  Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
  B2C, Brand Awareness, Consumer Electronics, Customer Behavior, Customer Insight, Feedback, Market Research, Millennials, Product Marketing, Research
• A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
  I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
  B2C, Blogging, Customer Acquisition, Customer Insight, E-Commerce, Market Research, Promotions, Research, Retail Marketing, Surveys
• Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
  Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
  Advertising, Blogging, Customer Retention, Email, Lead Generation, Marketing Strategy, Mobile Marketing, Research, Research Summaries, Small Business
• Measure and Maximize the Impact of Online Activity on Offline SalesDoug Miller
  Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
  Customer Acquisition, Customer Behavior, Data, E-Commerce, Lead Generation, Market Research, Measurement, Metrics, Online Marketing, Product Marketing
• Are You Creating Purposeful Content?Sue Duris
  We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Inbound Marketing, Lead Generation, Research, Thought Leadership
• Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
  If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
  B2B Marketing, Community, Customer Acquisition, Customer Engagement, Feedback, Lead Generation, LinkedIn, Market Research, Research, Sales
• Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
  Ad Copy, Advertising, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Direct Marketing, Product Marketing, Research, Television
• Five Marketing Decisions Social Media Should Be ShapingMolly Glover Gallatin
  If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
  Advertising, Customer Acquisition, Customer Engagement, Marketing Analytics, Measurement, Metrics, Research, Social Media

Research: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]by Matthew Grant
  "Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to ...
  Customer Behavior, Customer Insight, Demographics, Market Research, Marketing Smarts, Research, Sales
• We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew Grant
  Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
  Book Review, Management, Marketing Smarts, Podcasting, Research, Sales
• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research, Web Analytics

Research: Online seminar broadcasts from the best minds in marketing

• Leverage Your Data to Run Smarter Marketing ProgramsBroadcast on 3/12/2013 with Bill Bruno
  Learn how to connect the dots between your data, your analysis, and the actions your team takes to grow your business at this free online seminar. Sponsored by Tableau.
  Business Intelligence, Customer Insight, Data, Marketing Analytics, Marketing Operations, Marketing Strategy, Metrics, Research, ROI
• Using Crowdsourcing to Develop and Enhance Your ContentBroadcast on 9/27/2012 with David Bratvold
  In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content.
  Community, Content, Customer Engagement, Digital Marketing, Feedback, Interactive Marketing, Marketing Inspiration, Research, User-Generated Content
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 with Steve Rubel
  As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization.
  Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking

Research: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 with Sean Campbell
  Find out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell.
  Keywords, Market Research, Marketing Tips, Research, Search Engines, Take 10, Twitter