Brand Equity

Topics » Articles » Brand Equity

• Are you Practicing Permission Marketing or Perdition Marketing? Mark Brownlow
  Permission marketing takes on many forms. You need to know the differences and make sure you practice the right one.
  Brand Equity, Customer Relationships, Permission Email Marketing
• Scandalous Celebrities: When to Drop Your Product Endorser Robert L. Kulik
  Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a ...
  Advertising, Brand Equity, Marketing Inspiration, Product Management
• Playing the Name Game AgainBryan Culp
  Verizon is the new name for a company jointly owned by Bell Atlantic, Vodafone/Airtouch PLC and others. But what does it mean? We discuss the meaning of names and ...
  Brand Equity, Naming