Content

Topics » Articles » Content

• Mark Cuban Makes His Blog a One-Way StreetBL Ochman
  Tech billionaire Mark , whose forthright communication makes him one of my heroes, has turned off comments on his He that "they have devolved to the point where they add ...
  Content
• Getting Creative with SponsorshipAndrea Learned
  Philanthropy lingers on my mind after a presentation I gave last week to alumni and development officers from New England So, I took note of new IEG research (as in ...
  Content
• Why Face-to-Face Communication is BestScott Baradell
  Emotional detachment makes people cruel. It's easy to turn people into caricatures when you don't really know or care about Take Britney Spears. She's been lampooned by the tabloids, chased ...
  Content
• 5 Questions that Kill Your BrandMike Wagner
  Business people are practical. They are reasonable people making reasonable decisions - and that's their problem. Begin with and you kill the brand. A pragmatic point of view can be ...
  Content
• Professional Firm Clients Don't Care Where your Office Is!Suzanne Lowe
  In the last six months, I've heard from some professional service firms who have asked for my help on choosing new markets in which to pursue When I first hear ...
  Content
• What Does a Blog Award Mean?Ann Handley
  In the past day, I've gotten 10 emails from various writers asking me and their other friends to ...for them in the current MarketingSherpa Reader's Choice Blog & Podcasting To ...
  Content
• The Lifespan of a CMOLeigh Duncan-Durst
  Great article yesterday in Advertising on the average lifespan of a Chief Marketing . The article cites a study by Spencer Stuart, which says that the lifespan of the average ...
  Content
• Is Nothing Sacred?Lee MarcStein
  The other day, my wife and I went shopping for bikes. We knew we wanted "Comfort Bikes" had a price range in mind, but didn't know much else.
  Content
• Making ConnectionsTed Mininni
  We can't forget that making human connections is what our work as marketers all boils down to. It's really as simple as that. All of the marketing jargon in the ...
  Content
• Sporting Goods Chain Squashes Good Deeds RecognitionJill Griffin
  Last week, a major sporting goods chain failed one of its hard-working, 'make-it-happen' front line customer care warriors. And I was a The When I entered the sprawling sporting goods ...
  Content
• Link Bait Kool-Aid?Eric Ward
  "Link Bait." Man I hate that term. Like your site's users are nothing more than fish to be hooked. Dangle a tasty little piece of content, any content, and BAM, ...
  Content
• Big Words, Bad CopyElaine Fogel
  Using big words in marketing copy is for the lawyers and academics. But if there's no legalese, liability or certification to worry about, why not stick with plain old words ...
  Content
• Cars Don't Rule, Women...Laurel Delaney
  ...Rule. At least in the global marketplace, they tend to fair better than men. Here are five reasons 1. We are more attentive and supportive toward We are socialized to ...
  Content
• US Airlines: Brands or Commodities?William Arruda
  I was reading in the Globe and about the International Air Transport Association (IATA) meeting in Paris this past The attendees were the leaders of many of the world's major ...
  Content
• The Greatest Skill of the 21st CenturyGerry McGovern
  In an age when technology is everywhere, those who understand how technology works are easy to Those who understand how people work are much harder to Let's say 20 years ...
  Content
• Access for AllJoseph Jaffe
  Mini-epiphany time. Last week I was sitting on a call with Aldo Castaneda and " Eric discussing Digital amongst other I brought up the idea of "Abundance" (Hat Tip to ...
  Content
• Happy Bloomsday!Jonathan Kranz
  In honor of the anniversary of Bloomsday, June 16, 1904, the day on which the novel is set, I pose the following ...What does the novel tell us about what ...
  Content
• Spam Phone CallsRoy Young
  Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you I am. It may work -- why would they do it if it did ...
  Content
• Help, I'm Drowning!Sara Holoubek
  I just spend the entire month of May documenting all of my internal and external communication just to see how cluttered my life Ok, so not all of it, but ...
  Content
• Talking Brands & Building BuzzTed Mininni
  Apparently, this whole idea of "talk track", attempts to relate the amount of "talk share" to growth in "market share". Interesting concept.
  Content