Creative Briefs

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• SWOT Team: Give Us Your Tired, Your Poor, Your Huddled Masses (and Your Bored)Hank Stroll
  nly one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their ...
  Collaboration, Creative Briefs, Marketing Challenges
• 11 Ways to Maximize Your Agency’s ValueJay Bower
  Want to maximize your ROI? Then understand that it is AFTER your search is completed that the hard work begins. And know that the best relationships with agencies are ...
  Advertising, Collaboration, Creative Briefs, Hiring Outside Resources, Marketing Tips
• How to Write an Award-Winning, Sales-Kicking Creative Brief Steve McNamara
  A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?
  Creative Briefs, Hiring Outside Resources, Targeting, Writing