• Revamp to Revenue: Five Ways to Turn on the Profits With Your Website by Greg Gaskill
  In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow. Can it be done? It just takes a few ...
  More articles on Blogging, Landing Pages, Targeting, Website Design, Websites
• How to Be Successful With New Web Initiatives by Christian Shea
  One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you need to start your project with the end result in ...
  More articles on Benchmarking, Customer Engagement, Management, Targeting
• The Surprising Evolution of Online Marketing in Software Sales by Jayson Gehri
  Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to ...
  More articles on Marketing Smarter, Online Marketing, Personalization, Targeting
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how ...
  More articles on Community, Customer Engagement, Facebook, Social Media, Targeting
• Marketing to the New Gen X by Dave Sohigian
  Most businesses are well aware of how to market to Generation Xers (those born 1961-1981) mainly because so many people in business today are part of Generation X. But as Gen Xers move into midlife (the oldest are 48, and ...
  More articles on Customer Behavior, Marketing Tips, Segmentation, Targeting
• Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
  Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
  More articles on Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Improving Campaign Deliverability for PC and Mobile Users by Wendy Lowe
  All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email ...
  More articles on Email Deliverability, Email Marketing, Mobile Marketing, Segmentation, Targeting, Writing
• Marketing to Youth: No Longer a Dark Art by Paul Metz
  It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age 6 to 18. In fact, it requires a flexible understanding ...
  More articles on Customer Behavior, Economic Crisis, Segmentation, Targeting
• How To Generate Blogger Buzz: Eight Proven Tips by Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
  More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
• Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry Kim
  Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
  More articles on Google, Keywords, PPC Campaigns, ROI, SEO, Targeting, Web Analytics, Web Copy
• Six Smart Tactics for Dealing With the Economic Downturn by Michael Barr
  This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
  More articles on Ad Copy, Advertising, Channel Marketing, Customer Engagement, Customer Retention, Marketing Tips, Recession, Targeting
• The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold by Randy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.
  More articles on CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• How to Address Marketing ROI and Measurement Pressures in a Tight Economy by Jim Lenskold
  With marketing teams being challenged to deliver results despite tighter budgets and smaller staffs, how is it possible to improve measurements and ROI analysis now, when they did not get addressed in prior years, when more resources were available?
  More articles on Marketing Analytics, Marketing Budgets, Marketing Operations, Measurement, Recession, ROI, Targeting, Testing
• How to Use Predictive Analysis to Make Email Marketing Even More Profitable by Arthur Middleton Hughes
  Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different ...
  More articles on Customer Retention, Email Marketing, Marketing Analytics, Segmentation, Targeting
• Why Gen Y Is Passing You By by Kimberly Smith
  What works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
  More articles on Advertising, Community, Customer Engagement, Marketing Tips, Promotions, SMS, Targeting, Videos
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales by Morgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are ...
  More articles on Channel Marketing, Collaboration, Email Marketing, Targeting, Testing
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base by Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
  More articles on B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Trade Shows/Events, Website Design
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
• E-Marketing: Greening the Digital Process by Chet Dalzell
  For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast ...
  More articles on Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting
• Think and Act Like a Nonprofit to Deepen Connections and Build Relationships by Roger Sametz
  For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money management, and leadership. They have also learned how to keep ...
  More articles on Community, Customer Engagement, Customer Relationships, Marketing Smarter, Non Profits, Targeting, Value Propositions

See all 396 marketing articles related to Targeting

• Hurry Up or You'll Be Sorry!
  Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  More articles on Email Campaigns, Metrics, Personalization, Targeting
• Online Remarketing Most Underutilized
  Among online marketing tactics available to Web marketers, remarketing––bringing back users that abandon a website––is the most underutilized, according to a survey conducted by SEMPO and Advertise.com.
  More articles on Online Marketing, Research, Search Engine Marketing, Targeting
• Mobile Marketing Not for Everyone
  Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, ...
  More articles on Consumer Electronics, Mobile Marketing, Research, Research Summaries, Survey Data, Targeting
• Just Show Me What You Want
  When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  More articles on Email Marketing, Market Research, Targeting
• Make This List, and Check It Twice
  If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  More articles on Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
• Consumers Dislike Behavioral Targeting
  Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
  More articles on Advertising, Customer Behavior, Research, Segmented Research Data, Targeting, Websites
• Anecdotally Speaking
  Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
  More articles on Customer Behavior, Email Campaigns, Email Marketing, Targeting
• Google Launches DoubleClick Ad Exchange
  In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are ...
  More articles on Google, PPC Campaigns, Targeting
• Now, That's a Good Tease
  Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  More articles on Creativity, Email Marketing, Targeting
• Top 15 Government Websites, July 2009
  State lottery websites figured prominently among the top government websites in July, as did federal-level sites such as that of FAFSA (Free Application for Federal Student Aid) and the Social ...
  More articles on Experian Hitwise Data, Research Summaries, Targeting, Web Analytics, Websites
• One Size Fits Nobody
  "In light of the economy, more and more marketers are concerned with late-stage leads," says Karen Landis in a recent post at the My Educated Guess blog. "While many marketers ...
  More articles on B2B Marketing, Channel Marketing, Lead Nurturing, Targeting
• Cha-Ching!
  If your company has customer and transaction databases, says Fred Pratt in a post at the Air Waves blog, you already have a wealth of information that can be harnessed ...
  More articles on Customer Retention, Marketing Analytics, Marketing Budgets, Sales, Targeting
• How Can I Find the Words?
  In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  More articles on Google, Keywords, Search Engine Marketing, Targeting
• You CAN Get Satisfaction
  Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  More articles on Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
• Youth Isn't Always Wasted on the Young
  You might have mixed emotions—perhaps a blend of envy and awe—when you hear teenage CEOs discuss how they plan to secure venture capital for their second or third startup. But ...
  More articles on Customer Engagement, Marketing Inspiration, Targeting, Videos
• Brand-Switching: Less Risk = More Switch
  Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands ...
  More articles on Brand Loyalty, Customer Behavior, Customer Loyalty, Customer Retention, Research, Targeting
• New Breed of Mobile-Media Consumers Emerging
  Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and ...
  More articles on Advertising, Mobile Marketing, Research, Smart Phones, Targeting, Videos
• Now Is the Time for Me, Baby!
  Good news for those marketers who seek to advertise aggressively and creatively to Baby Boomers: You are right on track! New research is finding that for many Boomers "aging is ...
  More articles on Customer Behavior, Marketing Tips, Personalization, Targeting
• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
  More articles on B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  More articles on Customer Satisfaction, Email Campaigns, Email Marketing, Sponsorship, Targeting

See all 41 marketing Daily Posts related to Targeting

Targeting case studies, deconstructing real life examples and illustrating lessons learned

• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby Intermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
  More case studies on Case Studies, Email Marketing, Segmentation, Targeting, Women
• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)by CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects.
  More case studies on Case Studies, Email Marketing, Lead Generation, Lead Nurturing, Targeting
• How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
  CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
  More case studies on Case Studies, Customer Relationships, Direct Marketing, Sales, Targeting, Telemarketing
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How a Controversial Book Became a Bestseller via an Aggressive Web Campaignby Vanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web.
  More case studies on Blogging Strategy, Brand Awareness, Case Studies, Targeting, Websites, Word of Mouth
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateralby Weekly Reader
  CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year.
  More case studies on Case Studies, Copywriting, Customer Retention, Direct Marketing, Targeting
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
  More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental Center
  Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
  More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting
• How a Web-based B2B Niche Service Increased Revenue per Sales Rep by 9.3%by ShareBuilder401k
  Online service ShareBuilder 401(k) provides retirement plans exclusively for small businesses. But retirement plans are usually sold in person, not virtually. Here's how ShareBuilder discovered a way to market to this niche that upped its number of sales made via the Internet.
  More case studies on B2B Marketing, Case Studies, Sales, Targeting
• How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted Emailsby Royal Canin Canada
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn the role of trusted adviser. The email program now reaches 8% of current customers, maintains a remarkable 80% click-through rate, and has an unsubscribe rate of less than 2%.
  More case studies on Case Studies, Customer Acquisition, Email Campaigns, Targeting

See all 21 marketing Case Studies related to Targeting

Targeting online seminar broadcasts from the best minds in marketing

• What Matters Next: Doing Business in 2010, with Seth & GuyAttendee rating:  - 1/7/2010
   
  More seminars on Creativity, Management, Marketing Smarter, Marketing Strategy, Targeting
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreAttendee rating:  - 5/22/2008
   
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersAttendee rating:  - 4/24/2008
   
  More seminars on Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• Telling a Story that Sells: Case Studies with HeartAttendee rating:  - 2/14/2008
   
  More seminars on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingAttendee rating:  - 1/17/2008
   
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• Tighten Up Your Marketing Plan: The Nuts and Bolts of Market SegmentationAttendee rating:  - 8/2/2007
   
  More seminars on B2B Marketing, Customer Behavior, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative MarketAttendee rating:  - 7/26/2007
   
  More seminars on Brand Awareness, Brand Positioning, Marketing Plans, Marketing Tips, Targeting
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundAttendee rating:  - 7/25/2007
   
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth
• Segmenting the Hispanic Market: What the Numbers Really MeanAttendee rating:  - 7/12/2007
   
  More seminars on Advertising, Hispanic Marketing, Marketing Tips, Measurement, Segmentation, Targeting
• How to Tell Your Story to the MediaAttendee rating:  - 6/21/2007
   
  More seminars on Marketing Tips, Public Relations, Targeting, Word of Mouth, Writing
• Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant MessagingAttendee rating:  - 6/8/2007
   
  More seminars on Collaboration, Creativity, Customer-Centric, Measurement, Targeting, Value Propositions, Writing
• Personas 2: Using Mental Images of Customers for Better Product Planning, Branding and MessagingAttendee rating:  - 3/8/2007
   
  More seminars on Branding, Creativity, Customer Engagement, Personas, Targeting
• Crash Course #4: Integrated Media Planning in Direct Marketing to ConsumersAttendee rating:  - 12/14/2006
   
  More seminars on Direct Marketing, Marketing Tips, Measurement, ROI, Targeting, Testing
• Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-ActionAttendee rating:  - 11/30/2006
   
  More seminars on Copywriting, Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips, Targeting, Testing
• Hispanic Marketing EssentialsAttendee rating:  - 11/16/2006
   
  More seminars on Hispanic Marketing, Marketing Tips, Public Relations, Segmentation, Targeting
• BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer WomanAttendee rating:  - 10/26/2006
   
  More seminars on Customer Engagement, Marketing Tips, Targeting, Women
• How Marketers Win Friends and Keep Profitable Customers Through ROI AnalysisAttendee rating:  - 9/21/2006
   
  More seminars on Customer Acquisition, Customer-Centric, Customer Experience, Customer Retention, Marketing Analytics, Metrics, ROI, Targeting
• The Ultimate Question, with Fred ReichheldAttendee rating:  - 7/11/2006
   
  More seminars on Customer Experience, Customer Relationships, Customer Satisfaction, Metrics, Net Promoter, Referrals, Segmentation, Targeting
• Hispanic Marketing: Effective Strategic Planning ProcessesAttendee rating:  - 3/30/2006
   
  More seminars on Hispanic Marketing, Market Research, Marketing Strategy, Segmentation, Targeting
• Reach the Big Spenders: How to Market to Women from 50 to 75Attendee rating:  - 12/1/2005
   
  More seminars on Customer Behavior, Customer Engagement, Marketing Tips, Measurement, Targeting, Women

See all On Demand Seminars in our library

Targeting marketing downloads for the busy professional

• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design

See all Tools and Downloads in our library