Targeting: How-to articles covering the latest marketing tactics, tips, and strategies.

• The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
  What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
  Advertising, Attribution Modeling, B2B Marketing, Branding, Customer Behavior, Marketing Strategy, Metrics, Personalization, ROI, Sales
• Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
  Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
  Advertising, B2C, Business Intelligence, Customer Acquisition, Customer Insight, Demographics, Digital Theory, Lead Generation, Market Research, Retail Marketing
• Need to Know: Four Mobile App Marketing Trends for 2013Ravi Kamran
  Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top ...
  Advertising, Customer Behavior, Marketing Strategy, Measurement, Mobile Marketing, Smart Phones, Targeting
• Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
  It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
  Customer Acquisition, Customer Experience, Customer Relationships, Direct Marketing, E-Commerce, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Online Marketing
• Four Ways B2B Marketers Can Boost the Value of Their TweetsChris Mann
  Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take ...
  Advertising, B2B Marketing, Brand Awareness, Content, Content Marketing, Customer Acquisition, Lead Generation, Social Business, Social Media, Targeting
• Get More Green on Black Friday, Compliments of RemarketingAngel Morales
  Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce ...
  Advertising, Customer Acquisition, Customer Engagement, Email, Email Marketing, Personalization, Sales and Advertising, Targeting, Web Analytics
• PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
  Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
  Advertising, Brand Awareness, Integrated Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• Solve Your Four Hairy Demand-Gen Data ChallengesStephanie Tilton
  What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your ...
  Content, Content Marketing, Lead Generation, Marketing Automation, Marketing Challenges, Measurement, Sales, Segmentation, Targeting
• The Four Relevancy Commandments of Lead-Gen MarketingSean Shoffstall
  People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's ...
  Advertising, Customer Behavior, Digital Marketing, Lead Generation, Marketing Analytics, Targeting, Web Analytics
• Why Content Marketing Across the Revenue Cycle Is CrucialPhil Fernandez
  Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each stage of the buying ...
  Content, Content Marketing, Lead Nurturing, Sales, Targeting

Targeting: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]by Matthew Grant
  "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves?
  Content, Customer Engagement, Marketing Smarts, Targeting

Targeting: Online seminar broadcasts from the best minds in marketing

• Trigger Happy: The Next Level of Campaign AutomationBroadcast on 3/26/2013 with Jonathan Lagasse, Ross Miller
  Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services.
  Campaign Management, Customer Communications, Customer Retention, Email Marketing, Integrated Marketing, Marketing Strategy, Targeting
• What Matters Next: Doing Business in 2010, with Seth & GuyBroadcast on 1/7/2010 with Seth Godin, Guy Kawasaki
  Two of the most prolific and admired marketing minds of our time talk about what should be on your radar for 2010.
  Creativity, Management, Marketing Smarter, Marketing Strategy, Targeting
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina Brady
  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
  Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersBroadcast on 4/24/2008 with Gail Z. Martin
  Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?
  Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• Telling a Story that Sells: Case Studies with HeartBroadcast on 2/14/2008 with Gail Z. Martin
  Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects.
  Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingBroadcast on 1/17/2008 with Adele Revella
  Smart companies are using buyer personas to prepare for success at every step in the sales process. When sales and marketing can anticipate their buyers' questions, concerns and objections, they can confidently develop training and tools that establish the perfect answer to their buyers' needs.
  B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• Tighten Up Your Marketing Plan: The Nuts and Bolts of Market SegmentationBroadcast on 8/2/2007 with Allen Weiss
  Do you really know how to do market segmentation? It's the foundation of a sound marketing plan, and many companies are getting it all wrong. This is our 100th online seminar, and we're celebrating by bringing MarketingProfs founder and CEO Allen Weiss to share all he knows about this important topic. And there's a surprise at the end!
  B2B Marketing, Customer Behavior, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative MarketBroadcast on 7/26/2007 with Lisa Johnson
  Today's 18-to-40-year-olds are savvy, sophisticated, and immune to conventional marketing strategies. But the buying habits of this lucrative market can be anticipated—and this seminar will reveal what works. Lisa Johnson, author, consumer expert and CEO of the Reach Group, uses her groundbreaking qualitative research, plus dozens of interviews with maverick thinkers to identify this connected generation’s new rules for engagement.
  Brand Awareness, Brand Positioning, Marketing Plans, Marketing Tips, Targeting
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 with Lisa Johnson
  Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?
  Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth
• Segmenting the Hispanic Market: What the Numbers Really MeanBroadcast on 7/12/2007 with Blaire Borthayre
  The Hispanic population has become a powerful economic force in the United States. These 43 million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals.
  Advertising, Hispanic Marketing, Marketing Tips, Measurement, Segmentation, Targeting

Targeting: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 with Christine B. Whittemore
  In just 10 minutes, learn how to create a basic lead generation form in MailChimp.
  Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Take 10, Targeting
• Take 10: Should You Have a Facebook Group, a Fan Page or Both?Released on 9/3/2010 with Jeff Widman
  To help you decide whether to start a Facebook Group or Page (or both), Jeff Widman efficiently identifies and analyzes the differences between them. He highlights which businesses need a Group, which need a Page, and which ones don't need either.
  Facebook, Marketing Tips, Take 10, Targeting
• Take 10: Everything You Need to Know About LinkedIn GroupsReleased on 7/16/2010 with Jason Alba
  Learn the finer points of LinkedIn Groups, find Groups appropriate for you and discover how to share your brand once you are a member.
  Community, LinkedIn, Marketing Tips, Take 10, Targeting, Thought Leadership

Targeting: Marketing downloads for the busy professional

• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design