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B2B Direct Mail: Four Tips for a Healthy ROI
In a
recent article at Chief Marketer, Beth Negus Viveiros argues that leaving
direct mail out of your B2B marketing mix might be a big mistake—even in the
digital age. "Done the right ...
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What Your Email Campaign Can Learn From Direct Mail
"Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
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Four Things You Must Know About Your Prospects
In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. ...
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Four Reasons to Revive the Bulky Direct Mail Piece
"Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
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How Direct Mail Can Drive Targeted Online Traffic
In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
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We Want More of That Pie!
When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
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Ready, Aim, Market
Direct marketers have long struggled to achieve the ultimate goal of getting the right message to the right person at the right time—and thereby gaining a sale. Now, the advent ...
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Don't Try That Around Here
Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
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I Told You Not to Call Me Here
Lots of marketers recognize the demographic of chatty young females who can't live without their cell phones. And many rush to create ads to get into that chatty mix. But, ...
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You Just Don't Understand Me!
You've got a great new product for the high-school crowd. The demographics you've researched are screaming that teens love all things digital. So, your marketing team has crafted a great ...
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