Direct Marketing

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• B2B Direct Mail: Four Tips for a Healthy ROI
  In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right ...
  B2B Marketing, Direct Marketing, Promotions, ROI
• What Your Email Campaign Can Learn From Direct Mail
  "Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
  Creativity, Direct Marketing, Email Marketing
• Four Things You Must Know About Your Prospects
  In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. ...
  Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips
• Four Reasons to Revive the Bulky Direct Mail Piece
  "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  Copywriting, Direct Marketing, Marketing Strategy, Small Business
• How Direct Mail Can Drive Targeted Online Traffic
  In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
  Copywriting, Direct Marketing, Marketing Tips, Small Business
• We Want More of That Pie!
  When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  Collaboration, Direct Marketing, Search Engine Marketing
• Ready, Aim, Market
  Direct marketers have long struggled to achieve the ultimate goal of getting the right message to the right person at the right time—and thereby gaining a sale. Now, the advent ...
  Customer Behavior, Direct Marketing, Local Marketing, Marketing Analytics
• Don't Try That Around Here
  Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  Direct Marketing, Email Deliverability, Email Lists, Email Marketing
• I Told You Not to Call Me Here
  Lots of marketers recognize the demographic of chatty young females who can't live without their cell phones. And many rush to create ads to get into that chatty mix. But, ...
  Customer Behavior, Direct Marketing, Market Research
• You Just Don't Understand Me!
  You've got a great new product for the high-school crowd. The demographics you've researched are screaming that teens love all things digital. So, your marketing team has crafted a great ...
  Customer Behavior, Direct Marketing, Market Research