Content Marketing

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• How to Supercharge Your Marketing With Visual Storytelling [Infographic]Verónica Jarski
  People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
  Content, Content Marketing, Creativity, Customer Engagement, Customer Relationships, Customer Retention, Facebook, Pinterest, Social Media, Videos
• Seven Tools for Creating Infographics Without Using PhotoshopTamas Torok
  This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs.
  Collaboration, Content, Content Marketing, Creativity, Websites
• How to Use Analytics to Prove the Impact of YouTube MarketingMark Hansen
  Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the ...
  Content, Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, Online Marketing, ROI, Social Analytics, Videos, Web Analytics, YouTube
• How B2B Content Marketers Are Missing the MarkAyaz Nanji
  B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Marketers, Stop Hesitating and Start Embracing InstagramBob Sybydlo
  Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base.
  Brand Management, Brand Positioning, Branding, Collaboration, Community, Content, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Instagram, Social Media
• The Apple Watch: A Guide for MarketersCory Munchbach
  The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.
  B2C, Consumer Electronics, Content Marketing, Customer Communications, Customer Engagement, Customer Experience, Data, Mobile Marketing, Personalization, Retail Marketing
• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• Five Tips to Make Your Content Stand Out From the CrowdGavin Finn
  Improve your content's chances of being seen and shared by following these content marketing tips.
  B2B Marketing, Content, Content Marketing, Content Strategy, Writing
• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• Engaging on LinkedIn: Five Strategies for Sales and Marketing LeadersKristina Jaramillo
  A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
  Career Management, Community, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Sales, Social Media, Thought Leadership
• Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew Davies
  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim
• The Do's and Don'ts of Writing a Customer Case Study [Infographic]Verónica Jarski
  Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
  Case Studies, Content, Content Marketing, Copywriting, Creativity, Customer Insight, Writing
• Eight Powerful SlideShare Features You May Not Be Using [Infographic]Barry Feldman
  There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
  Content, Content Marketing, Inbound Marketing, Lead Generation, LinkedIn, PowerPoint, Presentations, SlideShare, Videos, Web Analytics
• These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff Sierra
  With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Keywords, Sales, Social Media, Web Content, Writing
• Seven Content Marketing Metrics That Would Make Your Math Professor ProudPawan Deshpande
  Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, ROI, Sales
• Content Marketing Agency Benchmarks: Pricing, Production, and MetricsAyaz Nanji
  Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
  Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data
• Seven Habits of Highly Engaging Facebook Content CreatorsDrew Bernard
  Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
  Career Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Facebook, Social Media
• Three Tactics and a Bunch of Content Tools You Can Use in Social Media CampaignsJessica Davis
  Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
  Content, Content Marketing, Social Analytics, Social Media, Web Content, Web Copy
• Webinar Benchmarks for MarketersAyaz Nanji
  What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars ...
  Benchmarking, Content, Content Marketing, Research Summaries, Survey Data, Webinars