Customer Behavior

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• Why Facebook Users 'Like' (and 'Unlike') Brands
  Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, ...
  Brand Management, Customer Behavior, Customer Relationships, Facebook, Research Summaries, Social Networking
• Shopping via Mobile: Spending Patterns, Demographic Profiles, and More
  Men are more likely than women to make purchases using their smartphone (45% vs. 34%), and they're even more more likely to buy certain types of products via mobile device, ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Research Summaries
• Microsegment Your Way to Success in Social Media MarketingRic Dragon
  Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
  Customer Behavior, Personalization, Segmentation, Social Media, Social Networking
• Professional vs. Personal: The Social Media Mindset DivideLenna Garibian
  Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but ...
  Customer Behavior, Digital Theory, Facebook, LinkedIn, Pinterest, Research Summaries, Social Networking, Twitter
• How to Nurture Your Marketing Automation Leads to a Certain SaleSid Smith
  A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want ...
  B2B Marketing, Customer Behavior, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Sales, White Papers
• How to Use Gamification to Reward Customers and Engage ProspectsDarren Steele
  Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...
  Customer Behavior, Customer Engagement, Customer Loyalty, Gamification, Promotions
• Online Deals Forecast to Reach $3.6B in 2012
  US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in ...
  Advertising, Customer Behavior, Customer Loyalty, Local Marketing, Online Marketing, Research Summaries, Small Business
• How to Reactivate Your Lapsed Email SubscribersDenise Keller
  You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
  Customer Behavior, Customer Relationships, Customer Retention, Direct Marketing, Email, Email Hygiene, Email Lists
• Go From Good to Great by Listening to Your CustomersBolivar J. Bueno
  What causes customers to flock to one brand rather than another, even when their offerings aren't substantially different? The ability to listen to customers. But effective listening is not intuitive: ...
  Customer Behavior, Customer Relationships, Personas
• Top 50 Websites: Google No. 1, Instagram Makes Debut
  Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and ...
  Customer Behavior, Facebook, Google, Instagram, Mobile Marketing, Research Summaries, Websites, YouTube
• Riding the iPhone 5 App Marketing Wave [Infographic]
  Some 10 million people will likely end up buying the new iPhone 5 in the 10 days after it hits stores on Sept. 21, 2012, and the iPhone 5's release ...
  Consumer Electronics, Customer Behavior, Customer Loyalty, Customer Relationships, Mobile Marketing, Smartphones, Technology
• Shopping via Mobile: Top Item Categories, Buying Influencers
  Almost nine in ten mobile users (88.1%) say they regularly or occasionally research products via their smartphone or tablet, and nearly two in three (66.5%) regularly or occasionally purchase products ...
  Consumer Electronics, Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Moms, Mobile, and Back-to-School [Infographic]
  To find out moms' thoughts about mobile during the back-to-school season, the Interactive Advertising Bureau and Meredith's Parents Network conducted a national survey of moms.
  Consumer Electronics, Customer Behavior, Demographics, Mobile Marketing, Smartphones
• What's Showrooming? (And Six Ways You Can Combat It)Michael Stevens
  Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can ...
  Customer Behavior, Customer Loyalty, Pricing, Promotions, Sales
• Apple Nabs 33% of US Smartphone Market, Google Android 52%
  Google Android and Apple continued to expand their share of the US smartphone market during the three months ended July 2012: Apple captured 33.4%, up 2.0 points from the previous ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Social Networking
• Three Questions Your B2B's 'Story' Must Answer
  No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
  B2B Marketing, Content, Customer Behavior, Marketing Strategy, Strategy, Writing
• A Quirky Experiment Proves the Value of Story-Driven ContentRyan Bigge
  How much is a $3 ashtray purchased at a yard sale worth on eBay? If it includes a short story by William Gibson, then it's worth $101. Still don't believe ...
  Content, Content Marketing, Customer Behavior, Positioning, Sales, Strategy, Value Propositions
• Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles
  Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile ...
  Advertising, Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, TV
• Movie Rentals Down 10% in First Half of 2012
  People are renting fewer full-length movies as they shift from physical to digital media, according to a report by The NPD Group: The total number of movies rented by ...
  Advertising, Customer Behavior, Research Summaries
• Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing ResultsAmanda Hinkle
  It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing ...
  Customer Behavior, Direct Marketing, Email Campaigns, Email Marketing, Sales