Customer Behavior

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• Holiday Travelers Trust Online Travel ReviewsLenna Garibian
  Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new ...
  Blogging, Customer Behavior, Research Summaries, Social Networking, User-Generated Content
• The Android Ascendancy [Slide Show]Christian Gulliksen
  You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads in greater numbers.
  Customer Behavior, Google, Mobile Marketing, Smartphones
• Americans Hazy on the Meaning of 'Cloud Computing'Lenna Garibian
  More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% ...
  Customer Behavior, Research Summaries, Technology
• Holiday Season Online Retail Spending Up 13%Lenna Garibian
  Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a ...
  Customer Behavior, E-Commerce, Research Summaries
• 2012 State of Online Video [Infographic]Verónica Jarski
  The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in ...
  Customer Behavior, Customer Engagement, Customer Experience, Email, Email Marketing, Video Blogs, Videos
• Five Online Shoppers Ruling the Holiday Interwebs [Infographic]Verónica Jarski
  Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas.
  Customer Behavior, Customer Satisfaction, Customer Service, Demographics, Email, Sales
• How Much Will Your Online Customers Spend This Holiday Season? [Slide Show]Christian Gulliksen
  As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add to their bottom line. Here are some clues.
  Customer Behavior, Demographics, E-Commerce
• Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile
  Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Email Marketing: Deliverability Trends and Benchmarks
  Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to ...
  Customer Behavior, Email, Email Deliverability, Email Hygiene, Permission Email Marketing, Research Summaries
• Top Brands Using Twitter for Customer SupportLenna Garibian
  Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
  Customer Behavior, Customer Engagement, Customer Service, Research Summaries, Social Media, Twitter
• Three Steps for Stopping Checkout AbandonmentJames Duval
  Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and ...
  Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Location-Based Marketing, Pricing, Website Design, Websites
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Black Friday/Cyber Monday Weekend Sparks 50M Tweets
  From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media, Twitter
• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions, Social Media
• Six Tips for a B2B Facebook ContestJim Belosic
  Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer Relationships, Facebook, Lead Generation, Promotions, Social Media, Word-of-Mouth
• Black Friday Online Sales Surge to Record $1B
  On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black ...
  Consumer Electronics, Content, Customer Behavior, E-Commerce, Research Summaries, Websites
• Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
  Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.
  Customer Behavior, Facebook, Mobile Marketing, Smartphones, Social Business, Social Media
• Cyber Monday Gaining Popularity as Top Holiday Shopping Day
  Cyber Monday (Nov. 26) will celebrate its seventh anniversary in 2012, and consumer motivation for shopping on the day synonymous with the best online deals continues to grow in popularity, ...
  Customer Behavior, E-Commerce, Research Summaries
• Cyber Monday Social Sharing and Shopping Predictions [Infographic]
  More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for ...
  Customer Behavior, E-Commerce, Sales, Social Media, Word-of-Mouth
• E-Commerce: Which States Convert Most, Mobile Shopping Trends
  Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries