Holiday Travelers Trust Online Travel ReviewsLenna Garibian
Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new ...
The Android Ascendancy [Slide Show]Christian Gulliksen
You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads in greater numbers.
Americans Hazy on the Meaning of 'Cloud Computing'Lenna Garibian
More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% ...
Holiday Season Online Retail Spending Up 13%Lenna Garibian
Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a ...
2012 State of Online Video [Infographic]Verónica Jarski
The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in ...
Five Online Shoppers Ruling the Holiday Interwebs [Infographic]Verónica Jarski
Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas.
How Much Will Your Online Customers Spend This Holiday Season? [Slide Show]Christian Gulliksen
As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add to their bottom line. Here are some clues.
Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile
Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, ...
Email Marketing: Deliverability Trends and Benchmarks
Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to ...
Top Brands Using Twitter for Customer SupportLenna Garibian
Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
Three Steps for Stopping Checkout AbandonmentJames Duval
Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and ...
Social Media Disconnect: Are Marketers Out of Touch?
Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
, Content Marketing
, Customer Behavior
, Customer Engagement
, Research Summaries
, Social Media
, Social Networking
Black Friday/Cyber Monday Weekend Sparks 50M Tweets
From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to ...
PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
, Blogging Strategy
, Brand Awareness
, Customer Acquisition
, Customer Behavior
, Social Media
Six Tips for a B2B Facebook ContestJim Belosic
Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.
Black Friday Online Sales Surge to Record $1B
On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black ...
Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.
Cyber Monday Gaining Popularity as Top Holiday Shopping Day
Cyber Monday (Nov. 26) will celebrate its seventh anniversary in 2012, and consumer motivation for shopping on the day synonymous with the best online deals continues to grow in popularity, ...
Cyber Monday Social Sharing and Shopping Predictions [Infographic]
More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for ...
E-Commerce: Which States Convert Most, Mobile Shopping Trends
Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample ...