Customer Behavior

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• Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]Damien Acheson
  To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.
  Consumer Electronics, Customer Behavior, Customer Experience, Digital Marketing, Facebook, Pinterest, Sales, Smartphones, Social Media, Twitter
• LinkedIn an Influential Force in IT Purchasing ProcessLenna Garibian
  Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Technology, Twitter
• Eight Tips for a Safe and Profitable Black Friday Retail Checkout LinePerry Kuklin
  Retailers are planning now to deal with the oncoming consumer-oriented buying frenzy that is Black Friday. Here are eight tips for retailers on preparing a checkout line for the crowds ...
  Customer Behavior, Customer Relationships, Customer Service
• Smartphones and Tablets Essential for Holiday Shopping
  More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist ...
  Advertising, Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Websites
• Smartphone Penetration Crosses 50% Threshold; Apple iOS Gains on Google Android
  For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries
• Customer Experiences and the Theory of RelativityHoward Lax, PhD
  Your customers see the world through a lens of comparisons to meaningful reference points. That has repercussions for the design, measurement, and analysis of customer experiences—and, by extension, customer loyalty.
  Customer Behavior, Customer Experience, Measurement, Positioning, Survey Data, Surveys, Value Propositions
• Your E-Commerce Guide to Election Day [Infographic]
  Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic.
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, E-Commerce, Sales, Websites
• Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
  From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
  Blogging, Customer Behavior, Email, Facebook, Obama, Research Summaries, Social Media, Twitter, User-Generated Content, Videos, Word-of-Mouth
• The State of US Online Video Content and Advertising, Sept. 2012
  In Sept. 2012, Google Sites, driven by YouTube, ranked as the top online video content property, with 150.3 million unique viewers; Americans viewed 9.4 billion video ads, with each top ...
  Advertising, Customer Behavior, Google, Research Summaries, Videos, YouTube
• Halloween Fun: The Online Buzz on Treats, Kids' Favorites
  Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, ...
  Customer Behavior, Research Summaries, Social Media, Word-of-Mouth
• Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot
  Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft ...
  Advertising, Customer Behavior, Facebook, Google, MySpace, Research Summaries, Social Networking, Twitter, Websites
• Who's in Favor of Targeted Social Media Ads?
  In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ...
  Advertising, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Five Rules on How Not to Use Social MediaRandall Gates
  Social media is a powerful thing, which is why it can wreak havoc if misused or misdirected. Here are five rules for building users' trust, interesting them in your business, ...
  Customer Behavior, Customer Relationships, Marketing Tips, Online Marketing, Social Media, Social Networking
• Tablets Driving Newspaper, Magazine Readership
  Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications ...
  Customer Behavior, Mobile Marketing, Research Summaries
• Best Times to Send Email for Opens and Click-Throughs [Infographic]
  To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. ...
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters
• Tweets Influence Traffic to Political Donation Sites
  The first debate of the 2012 Presidential race between President Barack Obama and Governor Mitt Romney sparked some 10.3 million tweets on the evening of October 3 and became the ...
  Customer Behavior, Research Summaries, Twitter
• 1 in 4 Google Search Queries Is Local
  About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
  Customer Behavior, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• The Four Relevancy Commandments of Lead-Gen MarketingSean Shoffstall
  People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's ...
  Advertising, Customer Behavior, Digital Marketing, Lead Generation, Marketing Analytics, Targeting, Web Analytics
• Social Sharing Best-Practices for B2Bs and B2Cs
  As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Forrester Profiles Smartphone and Tablet App Users
  Mobile app users are an attractive audience for marketers, skewing younger and more affluent than other online adults in the US, according to research from Forrester.
  Customer Behavior, Mobile Marketing, Research Summaries