Customer Behavior

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• Personalized Marketing Drives Buyer Readiness and SalesLenna Garibian
  Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales ...
  Customer Behavior, Customer-Centric, E-Commerce, Email, Email Marketing, Research Summaries, Sales
• Want Effective Calls to Action? Use 'Action Trains'Alex Becker
  The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Direct Marketing, E-Commerce, Email Marketing, Facebook, Inbound Marketing, Lead Generation, Sales, Website Design
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• Social and Mobile Gaming Ads Outperform Standard Online FormatsLenna Garibian
  Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 13-15)Sid Smith
  The final installment in this series answers three questions: What are the keys to successful nurture campaigns? What's an example of a typical nurture sequence? How do I select a ...
  Customer Acquisition, Customer Behavior, Email, Inbound Marketing, Lead Generation, Marketing Automation, Sales, Value Propositions
• Instagram and Top Brands: Engagement Up as Audiences GrowLenna Garibian
  Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report ...
  Customer Behavior, Customer Engagement, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Media, Twitter
• Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
  Ad Copy, Advertising, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Direct Marketing, Product Marketing, Research, Television, TV, Writing
• Video Viewing via Mobile Surging; Apple DominatesLenna Garibian
  Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Videos
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 11, 12)Sid Smith
  This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Customer Behavior, Demographics, High-Tech Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn
• US Trailing W. Europe and Canada in New Media AdoptionLenna Garibian
  Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ...
  Advertising, Customer Behavior, Marketing Strategy, Mobile Marketing, New Media, Research Summaries, TV
• Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners LoveLenna Garibian
  Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the ...
  Customer Behavior, Research Summaries, Social Media, Twitter, User-Generated Content
• Ditch the Funnel: 'Purchase Loop' Echoes New Buyer BehaviorLenna Garibian
  With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
  Content Marketing, Customer Behavior, E-Commerce, Lead Generation, Marketing Strategy, Research Summaries, Sales, Social Media, Videos, Websites
• Find Me Maybe: 61% Have Taken a Break From Facebook at Some PointLenna Garibian
  Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a ...
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Need to Know: Four Mobile App Marketing Trends for 2013Ravi Kamran
  Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top ...
  Advertising, Customer Behavior, Marketing Strategy, Measurement, Mobile Marketing, Smartphones, Targeting
• Most Frugal US Cities: Atlanta, Orlando, and TampaLenna Garibian
  Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings ...
  Customer Behavior, Mobile Marketing, Research Summaries
• PayPal Still Dominating Digital Wallet MarketplaceLenna Garibian
  Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Technology
• Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
  China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Relationships, International Marketing, Social Media
• Mobile Is Maturing [Infographic]Verónica Jarski
  More chief technology officers are making mobile a priority and dedicating greater resources to it. The following infographic from MutualMobile details how CTOs are thinking about mobile and why it ...
  Customer Behavior, Customer Relationships, Digital Marketing, Management, Mobile Marketing
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• World Internet Stats: Websites, Email, Social Media, and MoreLenna Garibian
  In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled ...
  Blogging, Customer Behavior, Email, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube