Customer Engagement

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• B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]Seth Price
  Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
  B2B Marketing, Customer Engagement, Facebook, Google+, Lead Generation, LinkedIn, Pinterest, Social Media, Twitter, Websites
• Seven Ways to Go Beyond Black Friday If You're a Small BusinessJoe Manna
  Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways ...
  B2C, Customer Engagement, Customer Relationships, Email, Marketing Tips, Pricing, Retail Marketing, SEO, Social Media
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Three 'Light Bulb Moments' to Illuminate Social Marketing SuccessMarko Muellner
  Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth ...
  Advertising, Branding, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Pinterest, Social Media, Twitter
• Brand Dracula: Four Branding Lessons From the UndeadMichael DiFrisco
  Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Engagement, Positioning
• Think Social Media Is a Waste of Time? Don't Give Up So SoonPhilip Paranicas
  Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort ...
  Content, Content Marketing, Customer Engagement, Inbound Marketing, Measurement, Metrics, Social Business, Social Media
• Seven Tools for Finding Great Content to ShareIan Cleary
  Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
  Blogging, Career Management, Content, Content Marketing, Customer Engagement, Customer Relationships, Social Media, Social Networking, Twitter
• How to Do Responsive Web Design Right [Infographic]Verónica Jarski
  If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site ...
  Consumer Electronics, Content, Copywriting, Customer Engagement, Smartphones, Website Design, Websites
• 12 Tenets of Content Creation [Infographic]Seth Price
  Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
  Blogging, Content, Content Marketing, Content Strategy, Customer-Centric, Customer Engagement, Customer Relationships, Keywords, Marketing Tips, Web Content, Websites, Writing
• How Retailers Can Use Video for E-CommerceMike Molinari
  For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in ...
  B2C, Brand Ambassadors, Content, Customer Engagement, Retail Marketing, Videos, Web Content
• Five Steps to Highly Effective Social-Mobile CampaignsAndy Lombard
  As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...
  CRM, Customer Engagement, Customer Insight, Engagement, Mobile Marketing, Smartphones, Social Media, Web Browsers
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• Three Ways to Use Pinterest and Instagram to Build Stronger Consumer RelationshipsApu Gupta
  Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here ...
  Content, Content Marketing, Customer Engagement, Customer Relationships, Engagement, Instagram, Pinterest, Social Media, Social Networking, User-Generated Content
• Responsive Web Design: The Next Great Hope or All Hype? [Infographic]Verónica Jarski
  Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Experience, Mobile Marketing, Smartphones, Website Design, Websites
• How Do You Measure Content Marketing? [Infographic]Verónica Jarski
  How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
  B2B Marketing, B2C, Blogging, Brand Management, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Marketing Strategy, Search Engines, Social Media, Websites, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• Are You Argo-izing Your Content?Sue Duris
  In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Writing
• One Direction's Five Lessons for Building Customer LoyaltyRafe Gomez
  The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.
  B2C, Brand Loyalty, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Positioning
• Music and Your Brand: Five Ways to Tune Your Demographic In With the Right BandKelli Richards
  Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a ...
  Content, Customer Engagement, Customer Experience, Customer Relationships, Engagement, Marketing Strategy
• Why You Should Make Follow-Up a Priority: Six Questions and Five TipsRebecca Wilson
  What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Lead Nurturing, Sales, Services Marketing