Customer Engagement

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• The Six Insider Secrets of Contagious Content [Infographic]Verónica Jarski
  Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.
  Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement
• Can Your Customers Hear You?Steve Woodruff
  You've been calling, emailing, tweeting, blogging, and advertising, but it all seems to just disappear into the void. Is anyone listening to you?
  Customer Communications, Customer Engagement, Customer Relationships
• Events Can Help Turn Customers Into PromotersBetsy Zikakis
  Events provide an opportunity to interact with your most loyal customers. Find out why you should seize those opportunities to convert such customers into promoters for your company or product.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Marketing Strategy, Referrals, Word-of-Mouth
• Seven Ways to Awe Your Audience With the Element of SurpriseSadie Cornelius
  An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too ...
  Advertising, Content, Customer Engagement, Customer Relationships, Personalization, Promotions, Social Media
• Six Reasons Why Your Brand Needs a Social VoiceCamille McClane
  Does your brand have a recognizable voice in social media? Here are some reasons for creating a personable, genuine social voice.
  Branding, Customer Engagement, Customer Relationships, Social Media
• Why Online Companies Must Focus on Building TrustAlex Friedman
  To woo consumers from brick-and-mortar companies, online businesses must understand the importance of having customers trust them.
  Customer Engagement, Customer Relationships, Marketing Strategy
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?Joseph Pigato
  Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that ...
  B2C, Customer Behavior, Customer Engagement, Digital Marketing, Email, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Website Design, Websites
• Four Keys to Traditional Marketing in a Digital WorldMark Krenn
  Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools?
  Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, Marketing Strategy
• Why Marketers Need to Care About Social Search [Infographic]Verónica Jarski
  Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.
  Customer Behavior, Customer Engagement, Facebook, Google+, Keywords, Search Engine Marketing, Search Engines, Social Media, Twitter
• Seven Ways Corporate Events and Tradeshows Are EvolvingKristine Mason
  Corporate events and tradeshows aren't new, but the way they are being orchestrated has changed significantly in the past decade.
  Customer Engagement, Mobile Marketing, Tradeshows/Events
• Six Misconceptions About Mobile MarketingJake Jeffries
  Unfortunately, mobile marketing has fallen victim to misconceptions. So, let's clear up six of the biggest ones.
  Customer Behavior, Customer Engagement, Mobile Marketing
• Engage Your Audience: From Profile to PreferenceAnna Pfeiffer
  We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, ...
  Advertising, Content, Customer Acquisition, Customer Engagement, Customer Relationships, Social Media
• Five Big Social Media Trends for 2014Aaron Everson
  Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
  Content, Content Marketing, Customer Engagement, Data, Integrated Marketing, Social Business, Social Media, Social Networking
• How to Add Social Selling to Your Marketing MixRan Gishri
  With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Customer Insight, Customer Service, Lead Generation, Lead Nurturing, Sales, Social Media, Social Networking
• How Yelp Can Help... Small Businesses Take Advantage of Reviews [Infographic]Verónica Jarski
  If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Here's a look at the benefits of doing so.
  Brand Awareness, Customer Engagement, Customer Relationships, Social Media
• The Marketer's Guide to Actionable Data [Infographic]Verónica Jarski
  Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
  Content, Customer Engagement, Marketing Tips, Mobile Marketing, Social Media
• How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
  Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, E-Commerce, Email, Email Lists, Lead Generation, Newsletters, Promotions
• Facebook Timeline Contests vs. Facebook Apps: Which One Should You Choose? [Infographic]Verónica Jarski
  If you're having a hard time deciding when to use a Facebook Timeline contest and when to use a Facebook app, this infographic highlighting their differences can help you decide.
  Community, Customer Engagement, Facebook, Social Media
• Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'Jon Hall
  Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.
  Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Referrals, Sales, Social Media, Social Networking, Word-of-Mouth