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• You Know You're a Marketer If... [Slide Show]Verónica Jarski
  I asked the MarketingProfs Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in ...
  Content, Facebook, Humor
• US Social Ad Revenues to Reach $11B in 2017Vahe Habeshian
  US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Social Media, Twitter
• The Women of Social Media: Digital Influencer Study [Infographic]Verónica Jarski
  Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the ...
  Customer Insight, Demographics, Facebook, Google+, Instagram, Social Media, Social Networking, Twitter
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Strategy, Twitter
• Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
  Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Social Media
• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded BlockbustersAngela Natividad
  Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats ...
  Advertising, Career Management, Content, Content Marketing, Demographics, Digital Theory, E-Commerce, Facebook, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Mobile Minute [Video]: Facebook Home, iOS delays, Windows 8's last chanceSteve Arshad
  From releases to rumors, a lot's happening in mobile this week: Facebook's Home (something close to an OS), Apple's daunting iOS challenge, and a reminder that Windows mobile exists.
  Advertising, B2B Marketing, Consumer Electronics, Facebook, Mobile Marketing, Smartphones, Social Media
• Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]Verónica Jarski
  To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic.
  Brand Management, Customer Loyalty, Customer Relationships, Facebook, Social Media, Twitter
• Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
  Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
  Benchmarking, Email, Email Marketing, Facebook, Metrics, Nonprofits, Research Summaries, Social Media, Social Networking, Twitter
• #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
  We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
  Customer Engagement, Digital Marketing, Digital Theory, Facebook, Google, Humor, LinkedIn, Mobile Marketing, Smartphones, Social Business, SocialSkim, Technology, Twitter
• 7 in 10 Smartphone Owners Access Facebook via Their DeviceLenna Garibian
  Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, ...
  Customer Behavior, Email, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Twitter
• Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]Verónica Jarski
  Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes ...
  Content, Creativity, Facebook, Humor, Social Media, Word-of-Mouth
• Half of Financial Advisers Have Used Social Media to Convert ClientsLenna Garibian
  Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact ...
  Customer Behavior, Customer Communications, Customer Engagement, Facebook, Research Summaries, Sales, Social Media, Social Networking
• Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Facebook, Google, Search Engine Marketing, SEO, Social Business, Social Media, Social Networking, Web Content, YouTube
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations, Social Business, Social Media, Social Networking, SocialSkim, Web Content
• ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and MobileLenna Garibian
  Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media ...
  Advertising, Facebook, Google, Research Summaries, Websites
• Small Business Marketing: LinkedIn, Twitter Growing in EffectivenessLenna Garibian
  Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Social Networking, Twitter, YouTube
• Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B AdsLenna Garibian
  Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion ...
  Advertising, Content, Customer Behavior, Customer Engagement, Facebook, Google, Research Summaries, Videos, YouTube
• Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
  It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
  Advertising, B2B Marketing, B2C, Data, Digital Theory, Facebook, Google, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube