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• Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
  Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
  Brand Management, Customer Behavior, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
  Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
  Career Management, Facebook, Google+, Job Search, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Twitter
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• How to Market Your Book: The Modern Book TourPeg Fitzpatrick
  As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a ...
  Career Management, Content, Content Marketing, Digital Marketing, Google+, Interactive Marketing, Online Marketing, Social Media
• World Internet Stats: Websites, Email, Social Media, and MoreLenna Garibian
  In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled ...
  Blogging, Customer Behavior, Email, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word-of-Mouth
• #SocialSkim: Social Media Update, Week of January 7, 2013Angela Natividad
  What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that ...
  Advertising, B2B Marketing, Consumer Electronics, Digital Theory, Facebook, Google, Google+, Mobile Marketing, Social Business, Social Media, SocialSkim
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites
  On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Small Businesses Stepping Up Social Marketing
  Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their ...
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Twitter
• The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]
  After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt ...
  Advertising, Google, Google+, Keywords, Sales and Advertising, SEO, Websites
• Small Business and the Presidential Election, the Economy, and Marketing
  US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle ...
  Facebook, Google+, Mobile Marketing, Online Marketing, Research Summaries, Small Business, Social Media, Twitter, User-Generated Content
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• Four Steps to a Social Media Strategy [Infographic]Dave Calibey, Maura Beaudreault
  Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
  Brand Awareness, Brand Management, Customer Relationships, Facebook, Google+, Marketing Strategy, Pinterest, Social Media, Social Networking, Twitter
• SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
  Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, ...
  Facebook, Google, Google+, Marketing Budgets, Pinterest, Research Summaries, SMBs, Social Media, Twitter, YouTube
• Twitter Driving Most Online Conversations About Fortune Global 100 Brands
  On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online ...
  Blogging, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Twitter, Word-of-Mouth, YouTube