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• The Top 20 Companies Millennials Want to Work ForAyaz Nanji
  Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS).
  Career Management, Google, Millennials, Research Summaries, Survey Data
• The Amazing Scope of What Happens Online in a Minute [Infographic]Ayaz Nanji
  Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo.
  Customer Behavior, Data, Digital Marketing, Facebook, Google, Mobile Marketing, Research Summaries
• The Top 10 Companies LinkedIn Members Want to Work ForAyaz Nanji
  Google is the most attractive employer on LinkedIn, in that it does the best job of any major US corporation of attracting and retaining professionals, according to recent research from ...
  Career Management, Google, LinkedIn, Research Summaries, Social Media, Social Networking
• How to Plan Your Campaigns Using Google's Shopping Insights ToolDavid Chapman
  Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then ...
  Advertising, B2C, Customer Insight, Google, PPC Campaigns, Promotions, Retail Marketing, Search Engine Marketing
• The 100 Most Expensive Google AdWords KeywordsAyaz Nanji
  Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush.
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• How to Win a Spot on the PPC Podium in the Olympics of SearchMark Smith
  Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To ...
  Advertising, Google, PPC Campaigns, Search Engine Marketing, Social Media, YouTube
• Seven Technical SEO Mistakes Ruining Your Search RankingsNathan Gotch
  Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve ...
  Content, E-Commerce, Google, Keywords, Links, Search Engine Marketing, SEO, Websites
• Six Top SEO Factors in 2016Dmitry Dragilev
  It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• A Primer for Getting Ahead With Long-Tail KeywordsSarika Periwal
  Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
  Advertising, Content, E-Commerce, Google, Keywords, PPC Campaigns, Search Engine Marketing, SEO, Websites
• Google AdWords Benchmarks by IndustryAyaz Nanji
  Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's RoundupChristian Neri
  Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Google, Mobile Marketing, Pinterest, Search Engine Marketing, Small Business, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter
• Eye-Tracking Study: How People Use Google on MobileAyaz Nanji
  How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
  Customer Behavior, Eye Tracking, Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Advertising, Customer Acquisition, Google, Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Web Analytics
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Ad Copy, Advertising, Google, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• Geotargeting: Proven Practices of Location-Tailored SEOAlexander Kesler
  You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.
  Google, International Marketing, Local Marketing, Location-Based Marketing, Search Engine Marketing, SEO, Websites
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Mobile App Revenue Forecast: Spend Trends Through 2020Ayaz Nanji
  Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according ...
  B2C, Google, Mobile Marketing, Research Summaries
• Four Crucial Things You Need to Be Doing for Search MarketingMike Neumeier
  Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following.
  Collaboration, Digital Marketing, Google, Keywords, Search Engine Marketing, Search Engines, Websites