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• Marketing Video: SEO Basics and Quick TipsShannon Matthews
  For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for ...
  Content, Google, Inbound Marketing, Lead Generation, Search Engine Marketing, Search Engines, SEO
• #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This WeekChristian Neri
  This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's ...
  Collaboration, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Videos, YouTube
• The 25 Most Popular Digital Properties in 4Q16Ayaz Nanji
  Google, Facebook, and Yahoo had the most-visited websites by consumers in the United States in the fourth quarter of 2016, according to research from comScore.
  Digital Marketing, Facebook, Google, Research Summaries, Websites
• The Impact of Gmail Tabs on Email BehaviorAyaz Nanji
  Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from Return Path.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Google, Research Summaries, Survey Data
• Eight SEO Trends to Expect in 2017 [Infographic]Laura Forer
  Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.
  AI, Content, Customer Experience, Google, Personal Branding, Search Engine Marketing, Search Engines, SEO
• Do Marketers Google Prospective Employees?Ayaz Nanji
  Some 44% of marketing executives and 63% of advertising executives say they search online for information about prospective employees at least some of the time, according to recent research from ...
  Career Management, Google, Management, Research Summaries, Survey Data
• Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]Laura Forer
  Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what ...
  Advertising, Google, Google Analytics, Inbound Marketing, Search Engine Marketing, Search Engines, Websites
• The Ultimate Local SEO Guide [Infographic]Laura Forer
  Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
  Google, Landing Pages, Local Marketing, Marketing Tips, SEO
• The Most Important Google Search Rank Factors [Infographic]Ayaz Nanji
  Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Tips for Onsite Content Optimization With a Human TouchNyima Bieber
  Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character ...
  Content, Google, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• How to Manage Your Google Search Console Like a ProOlesia Korobka
  Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• Cyber Monday and Black Friday Paid Search Keyword TrendsAyaz Nanji
  Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo.
  Advertising, Google, Research Summaries, Search Engine Marketing, Search Engines
• The 20 Most Popular Halloween Costumes by Paid Search SpendAyaz Nanji
  Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo.
  Customer Behavior, Digital Marketing, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• How Google Search Has Changed in 2016 [Infographic]Ayaz Nanji
  Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• You May Be Overlooking the Most Powerful Marketing Tool at Your DisposalMatt Press
  Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize.
  Content, Google, Search Engine Marketing, Search Engines, SEO, Websites
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• Google Just Got Rid of AdWords Converted Clicks. Now What?Dave McIninch
  Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.
  Advertising, E-Commerce, Google, Metrics, PPC Campaigns, Search Engine Marketing
• Four Steps to Lowering Your PPC CostsItai Sadan
  You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short ...
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• The ROI of AdWords Spend for B2B FirmsAyaz Nanji
  What is the return on investment for B2B companies when they spend on Google AdWords search advertising?
  B2B Marketing, Digital Marketing, Google, Research Summaries, ROI, Search Engine Marketing, Search Engines